This caffeine shakeup is really making me consider changing my default browser to bing (I hate MS but their search is just better currently)... Google serps are largely off topic half the time now... Example: Top 2 results for "buy pink socks" are about anal sex! Good work on the adult context filter Google! I guess when most people search for "buy pink socks" that's what their search intent was... even if they were searching in safe mode. Quite broken at the moment in my opinion. I have to drop all my current projects and create a "Google Caffeine" SEO strategy... so far I have: 1. Implement Micro-format templates. 2. Up keyword densities to absurd proportions because that's all that ranks well in retail anymore. 3. Start funneling payola to DMOZ again now the PageRank is back. 4. Start link building again since a ton of backlinks just fell out of the database. 5. Create more micro-sites to exploit the new #1 slot on google being the highest PR exact match in the domain. With 15 PR6-8 sites I can own a lot of keywords now...if I can get exact match domains for them that don't look too much like spam. 6. Randomize the HTML footprint. 7. Target the SEO Grid to find keywords in my space that I can usurp with ease now that things have been shaken up. What are others doing to cope with Caffeine? I'll share what ends up working for me, but it is going to take some time to make changes and measure results... I estimate Google Caffeine set me 6 months back in my fiscal goals if I can retune for it fairly quickly, which I think is doable. Interest in other people's thoughts. Thanks!