I am trying to figure out how my competition is getting links on these edu sites when there website does not have much to do with the edu site at all. I provided my two links down below. My thinking is this. My competition created some random content on their website just so it would suite the edu website. Could I be right? Competition Website Down Below https://www.larsonjewelers.com/40-common-minerals.aspx Randnom EDU Website http://wmich.edu/corekids/Rocks-and-Minerals.htm I don't think the edu website is even real but whatever. I would really appreciate any insight.