How are these quiz sites getting so much traffic?

• Direct traffic will often come from people with an awareness of, or affinity for, a given site. Thus, visitors from Direct are likely to be amongst some of the website's most loyal and engaged users. Use this metric to assess a website’s brand strength (awareness and demand).

zchau said:

Hey everyone.

I recently came across some quiz/trivia websites that generates a HUGE amount of traffic each month.

And I have been trying to figure out where the traffic is coming from, from what I can see from similarweb 10-70%+ of their traffic is coming from email.

And the rest of it is direct traffic.

All of the sites requires you to share your email or login with facebook in order to start the quiz, or to see the results of the quiz.

This is obviously explains how they are getting the emails, but how are they generating the inital traffic? Where did those people come from in the first place.

0 social traffic, 0 search, 0 referring traffic.

They aren't incentivizing social shares on the sites either to generate viral traffic.

So it's just direct traffic and email, and here is how similarweb describes "direct traffic":

"
Direct: Traffic sent from users that directly entered a URL into a browser saved bookmarks or any links from outside the browser (such as on Microsoft Word).

• Direct traffic will often come from people with an awareness of, or affinity for, a given site. Thus, visitors from Direct are likely to be amongst some of the website's most loyal and engaged users. Use this metric to assess a website’s brand strength (awareness and demand).

"

Here is some of the sites I'm referring to: traveltrivia com / braincandy net / pollking com / triviaflix com / bibletrivia com / triviadaily com / triviagenius com / triviapop com / triviatoday com

and the list goes on.

This might be a simple answer, but I just cannot seem to understand it

Hope someone can help me understand! Thank you.

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RogueDreamer said:

in my view, the main knowledge to drive traffic for quiz kinda websites is social media platforms. Through that they may gain the traffic for their sites.

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Wendy Kelley said:

Quiz sites often attract high traffic due to their shareable and engaging content. Users share quiz results on social media, contributing to virality. Well-optimized quizzes can also rank high in search engine results, increasing organic traffic. The interactive and entertaining nature of quizzes appeals to a broad audience, contributing to their popularity.

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zchau said:

Hey everyone.

I recently came across some quiz/trivia websites that generates a HUGE amount of traffic each month.

And I have been trying to figure out where the traffic is coming from, from what I can see from similarweb 10-70%+ of their traffic is coming from email.

And the rest of it is direct traffic.

All of the sites requires you to share your email or login with facebook in order to start the quiz, or to see the results of the quiz.

This is obviously explains how they are getting the emails, but how are they generating the inital traffic? Where did those people come from in the first place.

0 social traffic, 0 search, 0 referring traffic.

They aren't incentivizing social shares on the sites either to generate viral traffic.

So it's just direct traffic and email, and here is how similarweb describes "direct traffic":

"
Direct: Traffic sent from users that directly entered a URL into a browser saved bookmarks or any links from outside the browser (such as on Microsoft Word).

• Direct traffic will often come from people with an awareness of, or affinity for, a given site. Thus, visitors from Direct are likely to be amongst some of the website's most loyal and engaged users. Use this metric to assess a website’s brand strength (awareness and demand).

"

Here is some of the sites I'm referring to: traveltrivia com / braincandy net / pollking com / triviaflix com / bibletrivia com / triviadaily com / triviagenius com / triviapop com / triviatoday com

and the list goes on.

This might be a simple answer, but I just cannot seem to understand it

Hope someone can help me understand! Thank you.

Click to expand...

l0cke said:

It's just like people probably found out about these quiz sites through talking to others or offline sources first, and then, by making quizzes that need emails, they make sure those folks keep coming back.

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Meenakshi Mamgai said:

One possible explanation for the initial traffic could be through social media shares. As people take these quizzes, they are prompted to share their results on platforms like Facebook or Twitter, leading more users to click on the links and visit the quiz website. This type of organic sharing can generate significant traffic, especially if the quizzes are interesting and engaging.

If you want to create such quizzes, you can use tools like Outgrow. You don't need to know coding or design to create visually appealing quizzes that people will want to share.

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blackbeans said:

There are email traffic sellers. Optin solo ads. These lists specialize in different niches.

I won't be surprised if they paid for bulk (cheaper) ad placements on such lists to get a critical mass going.

IQ test sites do the same

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sikandar said:

I think this is incentivized traffic using sites like picoworkers. Traffic is sent to the target website only when people complete a CPA offer. That is why all the traffic comes from one referring website on which the CPA locker is posted. This also prevents the main domain from getting banned.

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k2h2 said:

There is a BST here selling quiz websites and he has lot of clients. He can give lot of input on this, you should connect with him.

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