How are my competitors building these high quality backlinks???

Pharex ID

Pharex ID

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I have a competitor who has do follow links from high quality websites like WIKIHOW, HOME DIGEST, The SPRUCE and so on.

it doesn't look like they're HARO links because no one was quoted in the anchor text and the links aren't pointing to their home page or about Us page but rather a specific blog post/article on their website.

My question is do you think they're are actually paying for these links? Big publication websites like this won't obviously sell backlinks to small websites.

Do you have any idea how they might be getting those links?

 
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it could be that they purchased that domain with those backlinks already in place.
That, or they could just have paid big bucks for them to get placed
 
Highly likely to be a purchase of a well researched expired domain.
 
Pharex ID said:
My question is do you think they're are actually paying for these links? Big publication websites like this won't obviously sell backlinks to small websites.
Click to expand...
if they have access to their writers or editors, they can pay to have their links, if it is relevant to the article, added.
 
Pharex ID said:
I have a competitor who has do follow links from high quality websites like WIKIHOW, HOME DIGEST, The SPRUCE and so on.

it doesn't look like they're HARO links because no one was quoted in the anchor text and the links aren't pointing to their home page or about Us page but rather a specific blog post/article on their website.

My question is do you think they're are actually paying for these links? Big publication websites like this won't obviously sell backlinks to small websites.

Do you have any idea how they might be getting those links?
Click to expand...

Pharex ID said:
The domain isn't actually a expired domain tho
Click to expand...

Go to archive.org and see if the domain used to have a different design / site type in the past. If that is true, then your competitor is leveraging an aged (dropped / non-dropped) domain. If not, then is it a big site? do they have really good content? people do earn these type of links naturally as well. If the links are going to suspect pages (commercial ones) then they probably paid for them.

The thing is, they have these links. How they got them doesn't matter. What's more important is that you don't necessarily have to get the biggest and baddest links to rank. If you have good content, and a lot of content within the same vertical then you can outperform your competition with fewer links (topical authority + better user retention and dwell time) these are also signals worth considering. I know that because even though I use aged domains, my content is always top tier and a lot of it is on the same topic, and because of that I outrank other bigger sites in the long run.
 
I know you have said it wasn't an expired domain, but are you 100% sure? Because I picked up an expired domain for $20 with backlinks from nytimes.com, fortune.com, telegraph.co.uk, timeout.com, gq-magazine.com, nymag.com and loads of other high DR domains in the same niche as the domain.

Have you actually followed and found these links? Are they REAL in text links placed by the author/website owner, or comments, hacked pages, or 301'ed from another domain?
 
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Interesting.

I recently purchased a site with these same kind of links. 100% was not an expired domain.

I just assumed they were paid links.

The site also used to rank well for some big terms. When you are at the top of search you sometimes pick up these links naturally. Writers will just google a subject they want to link to and use the first site they find.
 
DeadJoe said:
Go to archive.org and see if the domain used to have a different design / site type in the past. If that is true, then your competitor is leveraging an aged (dropped / non-dropped) domain. If not, then is it a big site? do they have really good content? people do earn these type of links naturally as well. If the links are going to suspect pages (commercial ones) then they probably paid for them.

The thing is, they have these links. How they got them doesn't matter. What's more important is that you don't necessarily have to get the biggest and baddest links to rank. If you have good content, and a lot of content within the same vertical then you can outperform your competition with fewer links (topical authority + better user retention and dwell time) these are also signals worth considering. I know that because even though I use aged domains, my content is always top tier and a lot of it is on the same topic, and because of that I outrank other bigger sites in the long run.
Click to expand...
Thanks for this detailed guide. When you mentioned lots of contents in the same vertical, you meant like how many?
 
Is the competitor's site/content good and credible? If so, it may be that they were picked up organically as sources. Alternatively, I believe you can find authors approved to publish on those sites and ask them (for a fee) to update their content with links to your site or write new content including your site as a source.
 
Your competitors are likely building high quality backlinks through a variety of methods such as guest blogging, content marketing, influencer outreach, broken link building, directory submission, and link reclamation.
 
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