perfectpoint
Junior Member
- Sep 21, 2010
- 197
- 94
Last time in another thread I promised to write about what to drive to via push. Recently, I came across a study, which proves that an audience in the USA that consists of 100 000 unique users, with an average subscriber rate of 4% and a user churn of 20%, can increase a push notification audience to more than 15 000 subscribed users in only 6 months. That’s considering the fact that the users get up to 2 notifications a day. According to the same study, sending an additional 2 push notifications a day can result in over 18 000 clicks, and thus an income of $18280 in the first month.
In other words, with enough effort, a fifteen-thousand Tier 1 audience could lead to an income of $1828. What if you consider scaling once you find the right approach?
Now you’re faced with the issue of finding quality traffic. Last time, I wrote that I like MyBid where you don’t need to configure ads and scale the bundle manually, since the personal manager does that for you. The affiliate marketer only needs to check the statistics and give orders to the manager. Previously, this function was available only to large teams due to their volumes and regular need for scaling. Now, the Fully Managed format has become available to all and it would be foolish not to use it.
The source is dealt with. Now let’s move on to the verticals, in which you need to test your approaches. I’ll also share examples of updates so that it is clear what creatives convert.
Apps and games
Offers directly connected to device security, e.g. battery optimization of an antivirus, have always converted well:
In our day and age, games are taking over popularity, since possibilities are growing geometrically:
VPN is also part of our popular offers list. I have already published my case study on how I earned on such an offer.
Gambling and betting
Sport attracts the attention of a large part of the world’s population, so there’s always something to promote in this niche. You need to plan your betting calendar beforehand and everything will be fine. Usually, a day or two before the event is the perfect time to start driving to an offer through push.
In gambling, a well-known technique of urgency works well. This is done to make the user feel as if he is losing an opportunity.
Sweepstakes
Everyone on planet Earth enjoys getting free gifts. In Tier 2, well Tier 1 countries, too, people love winning iPhones, as well as Walmart or Amazon gift cards. Similar apps effectively attract the TA through push notifications, due to their direct interaction.
Dating and adult
Push traffic works especially well in dating, considering the similarity with dms. The always-in-demand niche became even more so during the pandemic, and hasn't stopped growing in the post-Covid times either.
As Internet speed improved, adult services became a more commonplace phenomenon. However, push notifications are what add that sense of privacy and personal notice, once again thanks to the similarity to messages.
Nutra
People want to stay young, regardless of their age, social status and gender. Use seasonal offers to increase campaign effectiveness, i.e. weight-loss in spring, skin protection in summer, immune system in autumn and prepping the hair for the winter season.
Crypto
The bear market we are currently observing has no effect on conversion, since call-centers have reshaped themselves. Now they use fresh approaches, along the lines of “you need to invest early”.
So these are the basic niches where in my opinion it makes sense to drive traffic via push notifications. I also noticed that lots of people on the forum are asking about ad networks for all these niches.
I support simplifying that, which can be simplified. That’s why I use fully managed networks as my main source of push traffic. Selection of creatives, offers, choosing geo, and much more now does not break my head as before.
In the comments, suggest your own niches in which you managed to earn from push traffic, and verified ad networks. Gonna be interesting.
In other words, with enough effort, a fifteen-thousand Tier 1 audience could lead to an income of $1828. What if you consider scaling once you find the right approach?
Now you’re faced with the issue of finding quality traffic. Last time, I wrote that I like MyBid where you don’t need to configure ads and scale the bundle manually, since the personal manager does that for you. The affiliate marketer only needs to check the statistics and give orders to the manager. Previously, this function was available only to large teams due to their volumes and regular need for scaling. Now, the Fully Managed format has become available to all and it would be foolish not to use it.
The source is dealt with. Now let’s move on to the verticals, in which you need to test your approaches. I’ll also share examples of updates so that it is clear what creatives convert.
Apps and games
Offers directly connected to device security, e.g. battery optimization of an antivirus, have always converted well:
In our day and age, games are taking over popularity, since possibilities are growing geometrically:
VPN is also part of our popular offers list. I have already published my case study on how I earned on such an offer.
Gambling and betting
Sport attracts the attention of a large part of the world’s population, so there’s always something to promote in this niche. You need to plan your betting calendar beforehand and everything will be fine. Usually, a day or two before the event is the perfect time to start driving to an offer through push.
In gambling, a well-known technique of urgency works well. This is done to make the user feel as if he is losing an opportunity.
Sweepstakes
Everyone on planet Earth enjoys getting free gifts. In Tier 2, well Tier 1 countries, too, people love winning iPhones, as well as Walmart or Amazon gift cards. Similar apps effectively attract the TA through push notifications, due to their direct interaction.
Dating and adult
Push traffic works especially well in dating, considering the similarity with dms. The always-in-demand niche became even more so during the pandemic, and hasn't stopped growing in the post-Covid times either.
As Internet speed improved, adult services became a more commonplace phenomenon. However, push notifications are what add that sense of privacy and personal notice, once again thanks to the similarity to messages.
Nutra
People want to stay young, regardless of their age, social status and gender. Use seasonal offers to increase campaign effectiveness, i.e. weight-loss in spring, skin protection in summer, immune system in autumn and prepping the hair for the winter season.
Crypto
The bear market we are currently observing has no effect on conversion, since call-centers have reshaped themselves. Now they use fresh approaches, along the lines of “you need to invest early”.
So these are the basic niches where in my opinion it makes sense to drive traffic via push notifications. I also noticed that lots of people on the forum are asking about ad networks for all these niches.
I support simplifying that, which can be simplified. That’s why I use fully managed networks as my main source of push traffic. Selection of creatives, offers, choosing geo, and much more now does not break my head as before.
In the comments, suggest your own niches in which you managed to earn from push traffic, and verified ad networks. Gonna be interesting.
Last edited:
