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How accurate are Keyword Planner search numbers?

Discussion in 'Black Hat SEO' started by BobMcBill, Nov 25, 2013.

  1. BobMcBill

    BobMcBill Registered Member

    Sep 2, 2013
    Likes Received:
    Okay, so I have two keywords:

    • Keyword #1 has 2900 exact match searches a month
    • Keyword #2 has 6600 exact match searches a month
    ...or at least, according to Keyword Planner that's the case.

    But according to Google Trends, Keyword #1 has (what seems to be) twice as many searches. Are the numbers in Keyword Planner that accurate? Should I go ahead and bother ranking Keyword #2?

    Any help would be appreciated. :)
  2. Ballan

    Ballan Junior Member

    Oct 29, 2013
    Likes Received:
    Planner is older data and averaged over 12 months, Trends is much more up to date.

    The numbers you see in the Planner are also rounded into chunks - ever noticed just how many 6,600s there are for example?

    Also worth creating a mock campaign in the Planner and seeing what that shows in terms of daily impressions. Probably something entirely different.