How accurate are Keyword Planner search numbers?

BobMcBill

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Okay, so I have two keywords:

  • Keyword #1 has 2900 exact match searches a month
  • Keyword #2 has 6600 exact match searches a month
...or at least, according to Keyword Planner that's the case.

But according to Google Trends, Keyword #1 has (what seems to be) twice as many searches. Are the numbers in Keyword Planner that accurate? Should I go ahead and bother ranking Keyword #2?

Any help would be appreciated. :)
 
Planner is older data and averaged over 12 months, Trends is much more up to date.

The numbers you see in the Planner are also rounded into chunks - ever noticed just how many 6,600s there are for example?

Also worth creating a mock campaign in the Planner and seeing what that shows in terms of daily impressions. Probably something entirely different.
 
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