Okay, so I have two keywords: Keyword #1 has 2900 exact match searches a month Keyword #2 has 6600 exact match searches a month ...or at least, according to Keyword Planner that's the case. But according to Google Trends, Keyword #1 has (what seems to be) twice as many searches. Are the numbers in Keyword Planner that accurate? Should I go ahead and bother ranking Keyword #2? Any help would be appreciated.