I prefer a latest tool that all Twitter and Facebook users would love to have. Its Sociota(dot)Net. Along with these unique features, it provides the complete range of social media management services, like scheduling, bulk scheduling, posting, analytics, autofollow/DM, Follower Management, Like exchange, team management, content agggregator/RSS Feeds etc. All the profiles that are added onto our network are scored on four different metrics, 1. Reach, 2. Engagement, 3. Activity and 4. Sentiment and an overall score is given to all the profiles as well as an aggregate score to the manager of all those profiles. Its very handy to use.Try this out.