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Homepage vs Subpage vs Website

Discussion in 'Black Hat SEO' started by TheGamer, Apr 2, 2016.

  1. TheGamer

    TheGamer Regular Member

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    Hi all

    I am pondering over one of the scenarios and cannot really make up my mind on how to proceed. I have a website A which is ranking for a mid-high competition keyword in top 3 on G. Lets say the website is about dark chocolate :eek: The ranking page is the homepage. However now I also need to rank for say white chocolate. Now considering both keywords are related to chocolate however they are still quite different as one person searching may not be interested in the other at all!

    1) Create subpage on A and start ranking it for white chocolate.
    2) Simply create more links and start ranking the same homepage of A for white chocolate
    3) Create a website B for ranking white chocolate.

    Now in my experience I have noticed that G ranks big brands' subpages like BBC, M&S, Debenhams in top 3 for hundreds if not thousands of search results however for ordinary websites I seldom see their subpages ranking at all. Now I know it simply could be that they don't work hard to rank their subpages but it could simply be that G doesn't like to rank the small websites for unrelated keywords. I am very interested in your opinions about the 3 options above.

    Thanks!
     
  2. djw1606

    djw1606 Regular Member

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    I would just create another page on the site you have. If you can rank for your main keyword on that site, no reason you can't rank another page.
     
  3. Stizerg

    Stizerg Power Member

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    I agree, create a new page and link from homepage.
     
  4. IMholic

    IMholic Jr. VIP Jr. VIP

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    Create a new page and rank it.. make sure your website is SILOed well..It's better you don't compare yourself with authority sites..
     
  5. agent-x

    agent-x Junior Member

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    I don't think Google likes you to have different sites targeting similar keywords. Depends how similar they are I guess.
     
  6. Mr Vlad

    Mr Vlad Jr. VIP Jr. VIP

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    It would be a better option to create a well optimized sub-page that's relevant to your new keywords.
    Read more about page silos, and make sure that the new page has backlinks from authority sites.
     
  7. TheGamer

    TheGamer Regular Member

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    Thanks all! I was wondering though has anyone ever tried ranking the same website with completely unrelated keywords say one page for selling footballs and the other page for selling lipsticks on the same website with good results? Again Ebay & Amazon do it but they are different!