I have bought niche relevant expired domain with 250 RD mostly naked URL and brand anchors. Let's say site URL is kitchenisawesome.com. I'm trying to optimize this site for two different keywords: best knives and best toasters. However, only best knives I have put on a home page, best toasters is on the inner page. To my surprise best toasters without any links is now on the spot 24 in Google. Best knives are on 74 and don't move much, even though it has a lot of links and couple of newly build forum posts, blog comments and my pbn. The site was registered 3 months ago, so all the content sits there for at least 2 months. What is your experience with expired domains? Should I move best knives to the inner page as well and build the home page in magazine style, or leave it like it is?