Home page vs Inner page

I have bought niche relevant expired domain with 250 RD mostly naked URL and brand anchors. Let's say site URL is kitchenisawesome.com. I'm trying to optimize this site for two different keywords: best knives and best toasters. However, only best knives I have put on a home page, best toasters is on the inner page. To my surprise best toasters without any links is now on the spot 24 in Google. Best knives are on 74 and don't move much, even though it has a lot of links and couple of newly build forum posts, blog comments and my pbn. The site was registered 3 months ago, so all the content sits there for at least 2 months.

What is your experience with expired domains?
Should I move best knives to the inner page as well and build the home page in magazine style, or leave it like it is?

It has nothing to do with the location. They are both pages in the eye of google.

One guess is Best knives is more competitive than Best toasters.

Another guess you should wait at least 6 weeks before making any conclusions about rankings

Third guess you are over-optimizing for best knives

KHer0 said:

It has nothing to do with the location. They are both pages in the eye of google.

One guess is Best knives is more competitive than Best toasters.

Another guess you should wait at least 6 weeks before making any conclusions about rankings

Third guess you are over-optimizing for best knives

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Thanks for the respond. I'm waiting 2 months already, so this is not it. Best toaster is mentioned in the text 4 times, best knives 5 times. Both texts have at least 3000 words, so it is not over-optimization.

My Guesses are
1. I has something to do with links
2. kitchenisawesome.com has content about knives, but doesn't have it mentioned in the URL. Content about toasters on the other hand has URL kitchenisawesome.com/best-toaster. Maby this do something in the eyes of google.

Tell me guys what you think.

AbsurdMasakr said:

Thanks for the respond. I'm waiting 2 months already, so this is not it. Best toaster is mentioned in the text 4 times, best knives 5 times. Both texts have at least 3000 words, so it is not over-optimization.

My Guesses are
1. I has something to do with links
2. kitchenisawesome.com has content about knives, but doesn't have it mentioned in the URL. Content about toasters on the other hand has URL kitchenisawesome.com/best-toaster. Maby this do something in the eyes of google.

Tell me guys what you think.

Click to expand...

Nope, kw in url is very weak signal. Shouldn't have this big effect. It's either backlinks anchors, or keyword competition. I would say, 2 pages website is very thin anyway.

If I were you, I would spend my time writing reviews for every product in best knives and best toasters or add more content about kitchen stuff. I don't add any keyword to my rank tracker before having +20 articles at least + 6 week after indexing the latest article. After that, I will start looking how my keywords are performing

OP its your theme how is creating few links if you have multiple posts and pages. Use nodof-ollow to get the idea what i am saying.

KHer0 said:

Nope, kw in url is very weak signal. Shouldn't have this big effect. It's either backlinks anchors, or keyword competition. I would say, 2 pages website is very thin anyway.

If I were you, I would spend my time writing reviews for every product in best knives and best toasters or add more content about kitchen stuff. I don't add any keyword to my rank tracker before having +20 articles at least + 6 week after indexing the latest article. After that, I will start looking how my keywords are performing

Click to expand...

Good to know that it is probably not a keyword in URL problem. I have more than 20 posts about kitchen and also more than 5 review pages for each thing. So it is not a thin content as well. I agree that it's either backlinks anchors, or keyword competition. However, my good ranking page doesn't have any backlinks, the other one has more than 200 good ones. Really strange for me.

Nut-Nights said:

OP its your theme how is creating few links if you have multiple posts and pages. Use nodof-ollow to get the idea what i am saying.

Click to expand...

I don't get what you mean