What the story shows is how much a celebrity like Hillary, and other major high profile figures, is the product of a projection machine. Like the case of the giant book by her published last year, that had millions of copies printed, but only about 40,000 sales nationwide. How many folks, apart from the constant promotion, are really interested in these people?
The point of the BH tactics or other PR isn't even to make money, but to keep their name in play and keep them relevant. Some photographers once caught Courtney Love walking by with a friend, saying "Oh, there's some paparazzi. Let me do something silly and get a headline."