high vs low ticket for starting out

slowrumors

slowrumors

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its logical to assume that high ticket, means higher ad spend, correct?

so it wouldn't be too smart as a starter with no big budget by any means, to start out with $50+ prods right? feel like I'll burn my budget too quick
 
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Generally yes, because buyers will be less inclined to buy the product due to higher price. How much ad send do you need? Do all those research with a spytool, spyhero, adspowerspy, there are few more.
 
When starting with a large budget ad, you need to test with small budget ads, whichever ad is effective then you start increasing the budget.
 
slowrumors said:
its logical to assume that high ticket, means higher ad spend, correct?

so it wouldn't be too smart as a starter with no big budget by any means, to start out with $50+ prods right? feel like I'll burn my budget too quick
Click to expand...
Not exactly. High ticket just means fewer sales but bigger payouts. The problem with a small budget is you might not get enough data before burning through it. Safer to start with lower ticket to test faster, then move into higher ticket once you’ve got some budget and proof it works.
 
Starting with lower ticket products is usually safer since you can test ads and funnels without burning through cash fast. Once you get some data and learn what converts, you can slowly move into higher ticket offers. It is more about building experience first before scaling up.


slowrumors said:
its logical to assume that high ticket, means higher ad spend, correct?

so it wouldn't be too smart as a starter with no big budget by any means, to start out with $50+ prods right? feel like I'll burn my budget too quick
Click to expand...
 
Yeah, higher ticket can eat budget faster. Safer to start smaller, get data, then scale up once you know what’s working.
 
Many advertisers start with smaller budgets, test different creatives and audiences, and then scale what works. Starting small gives you room to learn without burning too much budget too quickly.
 
slowrumors said:
its logical to assume that high ticket, means higher ad spend, correct?

so it wouldn't be too smart as a starter with no big budget by any means, to start out with $50+ prods right? feel like I'll burn my budget too quick
Click to expand...
You can use bid limits, which help keep your ads from exceeding your allowed budget.
 
slowrumors said:
its logical to assume that high ticket, means higher ad spend, correct?

so it wouldn't be too smart as a starter with no big budget by any means, to start out with $50+ prods right? feel like I'll burn my budget too quick
Click to expand...
exact, high-ticket usually means higher ad costs per sale. as a beginner with a small budget, it’s safer to start with lower-priced products so you can test without burning money too fast.
 
slowrumors said:
its logical to assume that high ticket, means higher ad spend, correct?

so it wouldn't be too smart as a starter with no big budget by any means, to start out with $50+ prods right? feel like I'll burn my budget too quick
Click to expand...
That decision is not bad. It depends on your budget if you only want to spend like that then it is fine for you.
 
IM Dude said:
Generally yes, because buyers will be less inclined to buy the product due to higher price. How much ad send do you need? Do all those research with a spytool, spyhero, adspowerspy, there are few more.
Click to expand...
$90 aov
 
You can start with a smaller budget to test the effectiveness of your campaign and make adjustments to optimize your advertising, which will help reduce your costs.
 
"Yes, high‑ticket products usually mean higher ad spend per sale. As a beginner with a small budget, it’s safer to start with lower‑priced products so you can test without burning through your budget too quickly.
 
For a new person and a new product, you should still start with a small budget to determine user preferences, and then increase the budget after choosing the right advertising content.
 
its got its pros and cons, its harder to sell a $150+ aov offer, but can be better long term. If you are thinking like in ecom space, don't go below $50 is my advice, cpms are high, $50-$100 is probably the sweet spot for starting out.
 
Yes. At the beginning, it will also cost more budget to stabilize the campaign. Initially, Facebook needs to allocate a wide budget and then optimize. If the initial budget is low and the ticket price is high, it will be difficult to be effective.
 
slowrumors said:
its logical to assume that high ticket, means higher ad spend, correct?

so it wouldn't be too smart as a starter with no big budget by any means, to start out with $50+ prods right? feel like I'll burn my budget too quick
Click to expand...
Hi slowrumors,
You are right, high ticket usually means you need more budget to test since conversions take longer and cost more per lead. if you’re starting small, sticking with lower-ticket items ($20–$50 range) lets you see results faster without burning cash too quick. once you get the hang of ads and have some profit, you can scale into higher ticket.
 
slowrumors said:
its logical to assume that high ticket, means higher ad spend, correct?

so it wouldn't be too smart as a starter with no big budget by any means, to start out with $50+ prods right? feel like I'll burn my budget too quick
Click to expand...
Hey slowrumors,
High-ticket usually needs bigger ad spend and more time to see results. if your budget is small, starting with lower-priced products is smarter so you don’t burn cash too fast. once you learn and earn, you can scale to higher-ticket items.
 
Yes, high ticket usually needs bigger ad spend and more testing to get sales.
 
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