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high CTR but also High CPC?

Discussion in 'FaceBook' started by CasaM, Nov 8, 2016.

  1. CasaM

    CasaM Newbie

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    Hey guys. I`m running a campaign and I`m a bit confused about something. my campaign has had around 16% CTR - but my clicks are high 0.32 and normaly by this ctr i should get cheap cpc. what's the problem?
     
  2. BulletServers

    BulletServers Junior Member

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    0.32 is not so much expensive.
    how long have you been running this campaign ? And on what budget ?
    Give it 1-2 days cpc will drop slowly if ctr stays same.
     
  3. CasaM

    CasaM Newbie

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    it's just 1 day now , i 'm running PPE campaign
     
  4. BulletServers

    BulletServers Junior Member

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    For me usually first days are always bad :(
    Are you selling something ? is it profitable ?
    0.32 is CPC to link or CPC to image/video ?
    And what's the budget..(if you set high budget facebook will give you most of its adv fields charging more)

    Lastly wait 1 or 2 day more for data and narrow down the audience which is engaging the most
     
  5. CasaM

    CasaM Newbie

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    It's PPE campaign for an article, i set a low budget to get data first but i get frustrated because cpc is high for PPE especially i got high CTR