High CPM !!!

D

Deslyo

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Nov 21, 2023
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Hello,

On my last campaigns on the US market my CPM is very high I find ($100) I don't understand why when my CTR is quite high.
How to lower it? I spend more than $1000 per day and I sell make money course



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Deslyo said:
Hello,

On my last campaigns on the US market my CPM is very high I find ($100) I don't understand why when my CTR is quite high.
How to lower it? I spend more than $1000 per day and I sell make money course



View attachment 306784
Click to expand...
The cause may come from your advertising account or FB Page encountering limitations.

Besides, it could also be because your advertising content is too boring and does not make an impression on the audience. Note, advertising content that is run for a long time will not be effective, Facebook's policy always encourages advertisers to change content regularly so that the price does not increase too high.
 
You should refresh the content. The content is boring, if not many people are interested in that field, the CMP will be high
 
High CPM may be due to the wrong target audience (FB is increasingly focusing on user experience so algorithms often prioritize advertising content that is more relevant to the needs and target audience) , the ad is not attractive enough (use quality images, in addition, using videos will be effective with a higher interaction rate, your content needs to be attractive and engaging), and choose the wrong advertising time...
 
Every so often, refreshing the content, ad, etc., is really handy. Most of the time, it'll benefit you.
 
Deslyo said:
Hello,

On my last campaigns on the US market my CPM is very high I find ($100) I don't understand why when my CTR is quite high.
How to lower it? I spend more than $1000 per day and I sell make money course



View attachment 306784
Click to expand...
The reason may also be because your advertising content is too boring and does not make an impression on viewers
Note, advertising content that runs for a long time will not be effective, Facebook policy always encourages advertisers to change content regularly so that prices do not increase too high.
You should research carefully it will help and save you money
 
What is your objective campaign? Also, have you tried launching a new campaign but changing the headline and creative? And how soon does it start to get expensive? We will need more details to make a better suggestion because other comments basically say that if your ad has been active for a while (about 2-4 weeks), the price will be higher, which is normal
 
i think it's depends on many things like: your content, imagine, target audience, ... If your content is not attract with your target audience CPM is quiet high, or If you define the target audience too broadly or too narrowly, it can also result in a high CPM
 
You should reconsider your content, make it more persuasive.
 
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