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Hi5 Media Buy

Discussion in 'Making Money' started by premiumsource, Jan 29, 2009.

  1. premiumsource

    premiumsource Senior Member

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    A few days ago I've contacted Hi5 sales department regarding the potential media buy and this is the answer I got:

    Hi,

    Thanks for you interest in advertising with hi5!

    We offer standard banner ads at the moment in the following placements:
    Homepages 300x250 - 9.00 CPM
    Member Profiles 300x250 - 7.00 CPM
    Friends & Photos (728x90, 160x600) - 6.00 CPM
    Run of Site (300x250, 160x600, 728x90) - 4.00 CPM

    Banners can be targeted by age, country and gender (e.g. all hi5 members in Germany ages 18-34).

    We have a 10,000 minimum budget requirement and I can provide creative specification if you would like.

    Please let me know more about your budget, start/end dates, creative requirements, marketing objectives, etc.

    From here, I can draft a custom proposal and prepare our team for launch.

    Best,
    -Brett


    Doesn't their CPM seem very expensive since their traffic will most likely be just as crappy as Myspace and Facebook.
     
  2. lurnme

    lurnme Regular Member

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    Yeah seems pretty high for the quality.
     
  3. Steb

    Steb Registered Member

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    ouch. thats pretty high for pretty much ALL sites.

    noone pays the rate card tho. Im fairly sure I read somewhere facebook is making 10c CPM overall, so they've gotta be taking some discounts somewhere (altho FB is now self service, that may have changed things)
     
  4. SnipeStriker

    SnipeStriker Guest

    The $10,000 budget is atrociously high... :eek:

    Also, has anyone tried the other social networks like Bebo and Friendster?
     
  5. mrsmirf

    mrsmirf Junior Member

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    That's a load of shyt. That type of traffic is no where near worth those CPM prices listed. They're hoping your a big unexperienced advertiser. They probably pull in lotta suckers like that. Plus the 10k min budget is so by the time you start noticing the traffic doesn't convert you've already had your 10k mistake on your hand. Quality and confident advenues will never have such high requirements since they know you'll be back after a taste of their work.
     
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  6. smileplease

    smileplease Regular Member

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    That could work.

    I was thinking that google was being a greedy pig.
     
  7. pm_money

    pm_money Jr. VIP Jr. VIP

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    I would never, ever pay that much for CPM... EVER.

    Not even Wal-Mart charges you that much !
     
  8. mrsmirf

    mrsmirf Junior Member

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    Besides hi5 isn't that great anylonger I mean they've been infultrated really well with spambots and ewhoring..
     
  9. oceanman

    oceanman BANNED BANNED

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    i rather use that money for NEWSPAPER advertising :)