Hi Guys Noob Alert

I understand.

If that works well, then stick with that. Particularly if you have separate branding and corporate identities. *that* makes sense.
It doesn't sound like it's working well. It sounds like he is getting most of his traffic from adwords, which shouldn't be for a local plumber's site. But everything I said and what others have reiterated has fallen on deaf ears, so...
 
I'm concerned that you seem to have a thing for tools. It is almost as if you feel like you should spend money on some tool so you can be a member of the big boys club :-)

I got the same impression, and I am a woman.
 
Hi
No I have done zero seo work except naming images , meta tags title of the page my keywords. All my experimentation has been via google adwords. Expensive but instant . Now I know what works and what doesnt what are the converting keywords this is what I would like to do.

You can't really know what works and what doesn't just from adwords. With that said, you have to learn how to optimize your site. Start at the beginning and read some seo tutorials. The reason why people aren't going to each individual page on your one main site is because you have not optimized the pages. If you want them to come to your bathroom installation page, you don't need a site just for that. Optimize the yoursite.com/bathroom-installation page.
 
For local drop Adwords and start going to TV, Newspaper, Radio, Movie Theater and more. Only use the website if you want to have people outreach to you, and then go start spamming craigslist and angies list for your jobs.
 
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