hasan7707
Elite Member
- Jul 15, 2015
- 1,715
- 910
There is a clever method to showcase your product / service against your competitions. With this method, you can slash down your competition right away (in the eyes of the lead). This might not be the right thing to learn, but behind every success story, there is a crime.
Here’s the technique:
All too often, companies fight head-to-head with every feature.
Sure - there’s a time and place for such detailed comparisons. You need those to convert highly intelligent clients. And detailed breakdown can pose you as authority as well.
However, skipping past comparisons completely can work too.
Question - what if you could re-frame your comparison with just 2 sentences?
1. The thing is, [our product/service] is similar to [competition], but…”
And...
2. “... that’s why we are much more suitable for you/people who...”
To complete that first sentence, you can add a MASSIVE unique benefit, or, pinpoint a pain they won’t need to face.
Rather than juggling 15 ideas, now you have seized authority from your competitions. It is like saying:
“We are similar to them, just better in this massive way.”
To complete the 2nd sentence, connect with the audience in a meaningful way. For example:
“... that’s why we are much more suitable for you, if you want to level up as a writer without reading for hundreds of hours”
Most people suffer to understand in-depth comparisons (at first, at least) due to the complexity of knowledge and guidance.
So why not speak their language instead to prove your authority?
~ hasan7707
Here’s the technique:
All too often, companies fight head-to-head with every feature.
Sure - there’s a time and place for such detailed comparisons. You need those to convert highly intelligent clients. And detailed breakdown can pose you as authority as well.
However, skipping past comparisons completely can work too.
Question - what if you could re-frame your comparison with just 2 sentences?
1. The thing is, [our product/service] is similar to [competition], but…”
And...
2. “... that’s why we are much more suitable for you/people who...”
To complete that first sentence, you can add a MASSIVE unique benefit, or, pinpoint a pain they won’t need to face.
Rather than juggling 15 ideas, now you have seized authority from your competitions. It is like saying:
“We are similar to them, just better in this massive way.”
To complete the 2nd sentence, connect with the audience in a meaningful way. For example:
“... that’s why we are much more suitable for you, if you want to level up as a writer without reading for hundreds of hours”
Most people suffer to understand in-depth comparisons (at first, at least) due to the complexity of knowledge and guidance.
So why not speak their language instead to prove your authority?
~ hasan7707