DC agency
Regular Member
- Jul 18, 2023
- 320
- 82
You DON’T need hundreds of creative to make Facebook Ads work.
You only need one but getting the winning creative is hard.
Here’s how you can create winning ads:
1/ Start with a clear visual hook.Your video should be scroll-stopping & should make your audience curious enough to watch the rest of it.
In 1ST *frame* you need to give the audience a compelling reason to watch the video further & till the end.
2/ The first 3 seconds of the video should hook your audience (e.g. Show a relatable experience)Create a custom metric in Facebook Ads to check this.
If your first 3-second video view to impression ratio is above 30%.Then your hook is great & you're able to catch people's attention.
3/ You need a pattern interrupt to get someone to be like, “Oh, I'm gonna look at that.”
e.g.:-
"Discovering THIS has been an absolute game changer"
>Did You Know? [STATISTIC/FACT].
"I can't believe what I did until I did THIS."
>[System, etc] has been lying to you for decades!
4/ Make your video engaging & worth your viewer’s time.Even if they buy product or not, they should feel like it was a good use of their time to watch the video
Elements that make a great ad:
- 4:5 aspect ratio
- Add subtitles
- Bright Lighting
- Compelling graphic
- Right Text
5/ Agitate the pain of your target audience.
Noone is looking to buy another product, People want solution to their problem
Agitate their pain in your video & Let them say. "Yes, that's me... That's exactly how I'm feeling right now"
Naturally lead them to look for a solution
6/ What’s your differentiator?
There are 100 different products solving the same problem, But give consumers a reason to buy from you, not others
Imagine you’re selling a skincare product, Majority of audience has probably used a similar before
Show how your product is different.
7/ Spice up your ad with some social proof.
Show them testimonials, reviews how 100’s of people are benefiting from it
If everyone is buying and loving a product, others will too
We're all slaves to social proof
Make it relatable(ex."Everything changed since I used this product)
8/ Your CTA must inspire action and give direction.
Use the CTA to sell the click & create FOMO.
They will be missing out on a great product. If they don’t take action right now & their life & problems will remain unchanged.
You only need one but getting the winning creative is hard.
Here’s how you can create winning ads:
1/ Start with a clear visual hook.Your video should be scroll-stopping & should make your audience curious enough to watch the rest of it.
In 1ST *frame* you need to give the audience a compelling reason to watch the video further & till the end.
2/ The first 3 seconds of the video should hook your audience (e.g. Show a relatable experience)Create a custom metric in Facebook Ads to check this.
If your first 3-second video view to impression ratio is above 30%.Then your hook is great & you're able to catch people's attention.
3/ You need a pattern interrupt to get someone to be like, “Oh, I'm gonna look at that.”
e.g.:-
"Discovering THIS has been an absolute game changer"
>Did You Know? [STATISTIC/FACT].
"I can't believe what I did until I did THIS."
>[System, etc] has been lying to you for decades!
4/ Make your video engaging & worth your viewer’s time.Even if they buy product or not, they should feel like it was a good use of their time to watch the video
Elements that make a great ad:
- 4:5 aspect ratio
- Add subtitles
- Bright Lighting
- Compelling graphic
- Right Text
5/ Agitate the pain of your target audience.
Noone is looking to buy another product, People want solution to their problem
Agitate their pain in your video & Let them say. "Yes, that's me... That's exactly how I'm feeling right now"
Naturally lead them to look for a solution
6/ What’s your differentiator?
There are 100 different products solving the same problem, But give consumers a reason to buy from you, not others
Imagine you’re selling a skincare product, Majority of audience has probably used a similar before
Show how your product is different.
7/ Spice up your ad with some social proof.
Show them testimonials, reviews how 100’s of people are benefiting from it
If everyone is buying and loving a product, others will too
We're all slaves to social proof
Make it relatable(ex."Everything changed since I used this product)
8/ Your CTA must inspire action and give direction.
Use the CTA to sell the click & create FOMO.
They will be missing out on a great product. If they don’t take action right now & their life & problems will remain unchanged.
