Helps faccebook ads

I'm running FB ads for dropshipping in France with €50/day budget. CTR is 1.2% but ROAS stuck at 1.5. Any tips on creative refresh timing?
Currently, the cost per result is very expensive, but I think it will improve soon. Please show it to me. Good luck!
 
I'm running FB ads for dropshipping in France with €50/day budget. CTR is 1.2% but ROAS stuck at 1.5. Any tips on creative refresh timing?
You should change your ad content (images/videos), as it can affect reach and customer interest. Don’t forget to adjust your targeting appropriately.
 
I'm running FB ads for dropshipping in France with €50/day budget. CTR is 1.2% but ROAS stuck at 1.5. Any tips on creative refresh timing?
A CTR of 1.2% with dropshipping in France isn't bad, but it's not strong enough to push the ROAS up to 1.5%. If after 2-3 days with a budget of €50/day: the CTR doesn't increase, and the ROAS doesn't go above 2, then close the campaign and start a new one immediately. Don't force it.
 
Hey, I see you're running at 1.2% CTR and 1.5 ROAS on a €50/day budget in France - solid starting point, but there's room to improve.
For creative refresh: typically swap them every 5–7 days, or when CTR drops below 1%

But what really helped me boost both CTR and ROAS is working with comments under the ads.
Audiences trust reviews and comments a lot, and the FB algorithm loves engagement.

Here's what I do:
  1. Right after launching a creative, post 10–15 comments from different warmed-up accounts (ideally with French names/avatars).
  2. Reply quickly to all comments from the page - naturally, no templates.
I manage all this through one handy service (handles multiple accounts, auto-posting comments and replies safely, no ban risks).
Try it on your next creative; you'll likely see the difference in a couple of days. If you're interested in the service - just DM me.
 
You should update your ad copy and creative materials. Based on your CTR, your creative content isn't effective enough. You should test more creative variations to attract more customers. Once your CTR exceeds 3%, you can duplicate the ad and expand your audience to test different demographics.
 
I'm running FB ads for dropshipping in France with €50/day budget. CTR is 1.2% but ROAS stuck at 1.5. Any tips on creative refresh timing?
I'm using ads in the gambling sector and I'm quite negative about how expensive campaigns are at the end of the year. Perhaps we should reduce the budget for a while and wait until 2026 when the meta is more relaxed.
 
I'm running FB ads for dropshipping in France with €50/day budget. CTR is 1.2% but ROAS stuck at 1.5. Any tips on creative refresh timing?
You can try several different campaigns with smaller budgets to assess which ads are more effective; often, a single ad across multiple campaigns can yield varying degrees of success
 
Refresh creatives every 5 7 days or once frequency passes 2–2.5 and keep testing new video hooks to improve ROAS
 
It is impossible to say anything specific without knowing your product and seeing your creatives.
 
Advertising costs in the betting industry typically surge towards the end of the year, putting pressure on campaign budgets. Temporarily cutting budgets and waiting for a more favorable advertising environment next year is a strategic option. However, it's crucial to emphasize that accurate recommendations cannot be made without a thorough analysis of your specific product and the actual performance of your running creative materials.
 
While the click-through rate (CTR) is good, a low return on investment (ROAS) could indicate that your ad content isn't engaging enough or relevant to your target audience. To improve ROAS, refresh your ad content every 7-10 days, changing images, videos, or calls to action (CTAs) to create a fresh and attractive experience for potential customers. Experiment with A/B testing using different messages and monitor their effectiveness to optimize your campaign.
 
Lately, the cost per result has been very high, so you should regularly refresh your ad content to improve ROAS.
 
With a €50/day budget, I’d refresh creatives every 3–5 days. CTR is decent, so I’d test new hooks and angles before touching targeting.
 
With a €50/day budget, a 1.2% CTR is decent, but a 1.5 ROAS usually means creative fatigue; refresh creatives every 5–7 days or when CTR drops 20–30%, and focus on stronger 3-second hooks, localized French-style UGC, and clearer pain-point messaging to improve CVR.
 
In my opinion, with that budget, I usually leave ads running for at least a week unless performance drops significantly. ROAS issues can also stem from the sales funnel or pricing, not just the ad creative. Monitor CPM and CPC trends before changing ad content.
 
Personally, I find that a CTR of 1.2% isn't bad for FR. I only refresh ad content if the impression frequency exceeds that limit and the CTR starts to drop. With a small budget, refreshing too often can hinder learning and do more harm than good.
 
I would always look at the final sales and ROI. With the same CPC, CTR, and CPL, the conversion rate can be completely different every day for the same campaign. There's too much randomness right now :(
 
Back
Top