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Help!!!!

Discussion in 'Offline Marketing' started by Jordy123, Feb 5, 2014.

  1. Jordy123

    Jordy123 Registered Member

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    Right guys I am so confused haha!...

    I am going to approach local businesses about webdesign and I have a few questions.

    All I will be doing is installing wordpress and charging min. of £150 for the website design (heavily modified wordpress template to suit their needs) charging a bit extra for logo & content creation and basic site maintence fee of either £20 per hour or £300 for the year of site maintenance.

    I need to know how to present this all to them. I have done a test trial on my girlfriends bothers business and I simply pre-edited the template shown him the design and he loved it, but how do I show clients the design, should I take my own laptop to the meeting should I print & email it to them?

    And about seo research, I know how to find out traffic estimates for that keyword for example if I am targeting plumbers I would grab the traffic estimates for that area like plumbers in [area] and also do the same for surrounding. What else should I include in the report? there competitors seo ranking etc? If so what tools do I need?

    Thanks in advance!
     
  2. FutureProofSeo

    FutureProofSeo Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Charge them more money for the website.

    Work out how much it will cost to rank them for these KW's, and create a proper estimate with all of the costs laid out.

    Bullshit them about social, and upsell them social profile management.

    Use SEMrush for traffic estimates, and turn that into potential earnings for those spots in the SERP's, work out your SEO charge relative to their potential earnings, and make sure it is a monthly price (with 6month contracts) to "keep them there".

    FPS
     
  3. Jordy123

    Jordy123 Registered Member

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    Ok I will experiment as price will have to differ from client to client due to potential needs with having a website?

    Ok so how would I cost to rank them? Simply just check the number of backlinks & indexing the top spot aswell as content creation then calculate the costs and add a markup?

    I though SEMrush was just for checking competitors websites? or should I enter the google search url?

    Thanks for the info!
     
  4. rszarc

    rszarc Junior Member

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    Go with your laptop. And dont worry about what you will say, if they dont have a well designed website or others, they problably know almost nothing about promoting the business in online, so they will trust you in everything you will say. Try to offer more services like seo, orm, smm but not all at the first time. Make the website firstly, then contact them in a month or two for the others services. Good luck!
     
  5. Jordy123

    Jordy123 Registered Member

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    I was thinking either laptop or iPad. Also I am going to get some infographics created for sections of SEO like Link building, indexing, content all that crap. And also ORM / SMM. To explain and leave with the client.

    I was thinking of sending out a monthly email to current clients containing them infographics and see what happens.

    So I figure I am going to have to design a premade template and just replace figures for every client, I was hoping there was a AIO solution for SEO reports rather than multiple for different things.

    How do you guys manage your 6 month contracts? Payment wise? How do you charge subscription rates? I assume either google or paypal's subscription service?