Hello Fellas, So I'm working on a new project. I did the some research, I found an interesting keyword, but I have one little problem: I don't know if I can rank for this keyword. How do you guys do, to know if a keyword has potential to begin with? and how do you know that is it possible to outrank all the competitors? Here's some details about my keyword: -120 000 000 result on Google (that is high). -22 200 search per month. -"Keyword" has 23k results. -"keyword" 33 has pages. - intitle:"keyword" has 7k results. -inurl:"keyword" has 4k results. What do you think? P.S. This keyword is for an Amazon niche site. Thank you.