Help with my first Amazon niche blog

Hannibal Lecter

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Hello Fellas,
So I'm working on a new project. I did the some research, I found an interesting keyword, but I have one little problem: I don't know if I can rank for this keyword.
How do you guys do, to know if a keyword has potential to begin with? and how do you know that is it possible to outrank all the competitors?

Here's some details about my keyword:
-120 000 000 result on Google (that is high).
-22 200 search per month.
-"Keyword" has 23k results.
-"keyword" 33 has pages.
- intitle:"keyword" has 7k results.
-inurl:"keyword" has 4k results.

What do you think?

P.S. This keyword is for an Amazon niche site.
Thank you.
 
Check top 10 websites for that keyword on google and see who your competitors are. Can you beat them? Are they ranking for your keyword or something related? Study your competition and answer yourself to that question. They all say it's impossible until someone does it. Are you ready to put hard work in this project? If yes, go for it I say.
 
Check top 10 websites for that keyword on google and see who your competitors are. Can you beat them? Are they ranking for your keyword or something related? Study your competition and answer yourself to that question. They all say it's impossible until someone does it. Are you ready to put hard work in this project? If yes, go for it I say.
I can't really tell, I'm still a noob, and I don't have much of money to invest.
 
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