Help with choicing ad provider

Hi currently i have popunder ads from Monetag on my website. My cpm is 0.5 to 0.7$. My audience is 70-80% tier 1 countries, organic search. This stats is from yesterday(tuesday, look scr below) and its not the bestof.. what do you think is my CPM very low for this traffic? Can you give me some advice to improve this or change adprovider?? On Monetag dashboard i have around 4k impressions..

Hi, I can suggest Clickadu, for same countries they usually pay 1$+ cpm, well of course depending on your website content and user activity. but I doubt that average rates are lower than I mentioned

erikambala said:

Hi, I can suggest Clickadu, for same countries they usually pay 1$+ cpm, well of course depending on your website content and user activity. but I doubt that average rates are lower than I mentioned

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Thanks alot, ill test them

Yeah man, for mostly Tier 1 organic traffic, getting $0.5 to $0.7 CPM on popunders is honestly pretty low, even for a random weekday like Tuesday.


Popunder rates are never amazing, but with US/UK visitors hitting your site from Google, you should be pulling at least around $1.50+, sometimes even double that if your traffic’s clean.


Feels like Monetag isn’t valuing your traffic properly. Either they’re reselling it through a chain of brokers (which eats into your CPM), or the ads they’re showing just suck bad landers, low bids, etc. Could also be you’re showing too many pops per session and it’s killing quality.


If I were you, I’d start testing other networks even just rotating them daily and tracking CPM yourself. Propeller, Adsterra, PopCash give them a shot and see who pays better for your crowd. Also maybe try mixing in other formats like push or interstitials. Sometimes they quietly outperform pop.


Bottom line: if your traffic is real and mostly Tier 1, you should be making more. Don’t settle, try some alternatives and see who actually respects your traffic.

Clickadu is not bad , depends on your traffic of course