help with campaign

Meta's goal-setting approach helps you pinpoint the right potential user, but high-quality results don't come from a single click. It's a combination of filtering customer data and continuous refinement after rigorous testing. Please respond to the data for your success.

I'm still working on the WhatsApp message initiation feature; you can give it a try.

For gambling ads, the best setup usually is:

• Traffic → Landing Page
  Best for warming users and testing creatives. Cheap clicks, scalable, lower risk.
• Leads → Landing Page (with soft CTA)
  Best long-term results. Collect users first, then convert later. More stable than direct messaging.
• Engagement / WhatsApp / Messenger
  High conversion but highest risk & CPM. Only good if account is strong and compliance is clean.

Best overall strategy:
Start with Traffic → Landing Page, then move to Leads → Landing Page.
Avoid direct WhatsApp/Messenger at the beginning.

tzahi4002 said:

i want to ask what to do in the sections in my campaign for gambling ads :
engagement (whatapp, messanger...)
traffic (landing page, whatsapp, ....)
leads( landing page, instant form, whatsapp,...)
i ask for the best way with best results

Click to expand...

Conversion (lead generation) campaigns work best for betting ads because Facebook optimizes for users who are more likely to register.
Engagement campaigns (WhatsApp/Messenger) are good for testing markets or when you have a sales team to close deals in chat.
Traffic campaigns should mainly be used to warm up accounts and test creatives since conversion rates are low.
A good strategy is to run engagement/traffic for a few days, then switch to conversion to scale.
Always optimize a fast landing page, clear offers, and trustworthy creatives to maximize ROI.

tzahi4002 said:

i want to ask what to do in the sections in my campaign for gambling ads :
engagement (whatapp, messanger...)
traffic (landing page, whatsapp, ....)
leads( landing page, instant form, whatsapp,...)
i ask for the best way with best results

Click to expand...

It depends on your strategy and goal.
• For testing and warming up accounts → use Engagement campaigns.
• To build data → run Traffic campaigns.
• To make money → focus on Lead → Message.
• For scaling → use Retargeting.

Click to expand...

For gambling ads, Leads (Instant Form or WhatsApp) is usually the safest and most stable entry, while Traffic → landing page can convert better once the account and domain are trusted. Engagement is mainly useful for warming and social proof, not direct results.