help with campaign
- Thread starter tzahi4002
- Start date
- Sep 7, 2024
- 494
- 247
My advice:
Choose the right target audience
Don't have a narrow target audience
Create content that addresses pain points
Prioritize video
Optimize based on data, not emotion
Choose the right target audience
Don't have a narrow target audience
Create content that addresses pain points
Prioritize video
Optimize based on data, not emotion
Mallovjeron
Newbie
- Dec 17, 2025
- 4
- 0
For gambling ads, traffic to a clean landing page with lead capture works best, then follow up via WhatsApp or Messenger. Engagement campaigns alone usually don’t convert well.
Manas Marketing Agency
BANNED
- Nov 20, 2023
- 1,534
- 624
To put it briefly, the engagement phase is used to warm up the audience, focusing on short messages, clear offers, and quick responses via chat. The traffic phase aims to pre-qualify traffic, optimize landing pages, create simple CTAs, and measure results accurately. The lead generation phase focuses on lead conversion, short forms, strong offers, and immediate follow-up. The optimal strategy is to follow a full funnel, continuously A/B test, and scale quality traffic sources.
- Sep 22, 2024
- 1,791
- 292
You may want to use the “Purchase” objective, as it allows Facebook’s system to focus delivery on users who are more likely to complete a purchase based on their behavior.
- Mar 12, 2025
- 1,351
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Typically, for gambling ads, the best target is usually a potential customer, and then to a landing page or WhatsApp, because Facebook optimizes for actual actions, not just clicks or messages.
BAM AGENCY MARKETING
Senior Member
- Dec 25, 2023
- 900
- 283
An effective betting marketing process typically engages users through chat interactions, filters out genuinely interested users with fast-loading landing pages in traffic-generating campaigns, and then converts them into leads through minimalist forms with instant responses; simplicity and speed always outperform complex setups.
- Jan 11, 2024
- 446
- 158
An effective betting marketing process typically attracts users through chat interaction to identify potential customers. Simplicity and speed always yield good results.
stepanida_ezhova
Registered Member
- Oct 1, 2024
- 67
- 24
I completely agree with the importance of simplicity and speed in betting marketing processes. It's interesting to see how many of you are recommending driving traffic directly to a landing page for lead capture, rather than using engagement campaigns. Can you share some insights on what types of landing pages have worked best for you in terms of design and copy, and how you're optimizing them for lead conversion? Additionally, have any of you had success with using WhatsApp as a follow-up channel, and if so, what kinds of messages have been most effective in converting leads into customers?
Zahidjchri
Newbie
- Dec 17, 2025
- 6
- 0
Use engagement first to warm the audience via Messenger/WhatsApp with a clear hook, then push qualified users to a simple landing page in the traffic phase, and finally convert with leads using short forms or WhatsApp follow-up this funnel usually gives the most stable spend and quality.
- Dec 8, 2025
- 365
- 97
It’s best to redirect users to a specific landing page. Most gambling ads point to landing pages rather than apps.
- May 12, 2023
- 1,686
- 246
Potential customers will help you filter customers based on a list of the most promising users.
This doesn't mean that simply creating this type of campaign will guarantee the best results for your ads.
To achieve optimal results, you need a most successful campaign after many test campaigns.
This doesn't mean that simply creating this type of campaign will guarantee the best results for your ads.
To achieve optimal results, you need a most successful campaign after many test campaigns.
E98B. Marketing Agency
Away until September 2026
- Apr 17, 2025
- 589
- 243
Engaging through Messenger/WhatsApp with compelling messages, leading users to a simple landing page, and then converting potential customers via a short form or WhatsApp. This funnel typically delivers consistent costs and high quality results.
Noona Agency
BANNED
- Apr 17, 2025
- 1,355
- 1,457
An effective betting marketing process attracts users through interactive chat, filters customers with fast-loading landing pages, and converts them through simple forms. Simplicity and speed often yield better results.
D
Deleted member 1902336
Guest
For gambling ads on Facebook, Leads (Instant Form or WhatsApp) usually works best for approvals and consistency, while Traffic → Landing Page converts better after you’ve warmed the account and domain. Engagement is mainly for warming (social proof), not direct results.
Gary Bridey
BANNED
- Feb 6, 2026
- 16
- 7
From what I’ve seen, there’s no magic option that wins every time.
Traffic to a compliant landing page is usually the easiest to get running and gives you data fast.
Leads (form or LP) tend to convert better once the account has some trust.
Engagement like WhatsApp or Messenger can work, but it’s slower and harder to scale.
Traffic to a compliant landing page is usually the easiest to get running and gives you data fast.
Leads (form or LP) tend to convert better once the account has some trust.
Engagement like WhatsApp or Messenger can work, but it’s slower and harder to scale.
- Oct 8, 2024
- 585
- 69
For gambling-related campaigns, directing traffic to a clean, policy-compliant landing page with an initial lead capture step tends to work better. Following up through approved communication channels like Messenger or WhatsApp can help improve conversion quality. Engagement-focused campaigns alone usually don’t convert well without a clear follow-up process.