So I have an Amazon affiliate site and I have been struggling with my conversion rates. My CTR to Amazon is around 20% (only counting unique visitors), around 30% counting each click. Only 1% of clicks actually purchased an item. The product I am promoting is around 100-400$ on average. I get around 40-60 unique visitors to my site daily. I am #5 on the first page of SERP for the main keyword. The four sites above me are also all Amazon associate sites too. Could this be a reason why my conversions are low? Also, does anyone have any ideas for fonts that look good on a review site? Thanks!