HELP - What should I do?

Hey BHW - I would love your input on making a move up the SERPS.

I am currently at around 16 - dancing a bit right at the moment - and WILL get to 1st.

I am including SEO Competition & Keyword Research from Market Samurai.

Any input - AT ALL - towards helping this page get to #1 would be REALLY appreciated.

What should I do?

SEO Competition - http://oi46.tinypic.com/23vewk7.jpg
Keyword Research - http://oi47.tinypic.com/jjb71u.jpg

Thanks in advance,

MAX