Help Required to increase orders from my Digital Product Store

Hello everyone,

I have a website from where I sell keys to activate Microsoft Windows, Office and other products also. I have been running this for more than a year and just run FB ads to get sales. It was great when started where i was able to generate 3x ROI on my ads. But now, since pas 2 months, orders have gone down a lot and sometimes there are days when there is little loss or no profits at all.

I am running the ads only in India and my clients keep buying as and when they need and that is how I am able to survive. But i really need to get more orders now and hence I am here asking for advice and suggestions as to what else should i do to increase my sales.

Any help will be greatly appreciated.

Thanking you

Expand your target audience to more countries. Preferably those with cheaper ad costs as you may be having thin margins.