I am trying to help my dad's e-comm site rank better and am seeking advice from the experts here. I'd be happy to share the site via message. The site is 16 years old and I put a new e-comm site on it 2 years ago (previously just static pages with lists of products and direction to call or email for orders). My dad is in his 70's now and still works 10 hours per day on the business and it's his livelihood, so I want to be as smart as possible here. The site is in a super-niche, with only 10-15 competitors worldwide. He's a one-man show and the guys who outrank him have larger operations with 5+ employees. As such, he does a lot of selling on flea bay but I'd love to help him increase the web sales. There are maybe 5-10 terms where he'd greatly benefit from a rankings boost. But, with the top 3 or 4 terms he's not even on the first page? The rest he's toward the bottom of page 1. He's doing really well on image search rankings for specific items, and good internationally for some reason. I'm not adverse to spending a couple hundred dollars myself to see if I can help him move the needle. When making suggestions of what to do, it would be great to hear specifically what article/link services would be worthwhile here, and any other specific suggestions. I really appreciate any advice that you guys can offer!