Hello BHW! I am planning on running Bing ads shortly, but am not sure how I should run my ads. My site is in the game review/cheats niche. I have the option of putting all my money into one ad and having it going to my homepage and using a generic slogan. The other option is that I can make several different ads and have each ad target a specific game's keywords, and have the ad linked to that game's page. I would divide the money up between all of the game review pages, and adjust accordingly. Which of these two option seems more effective? Thank you!