So I started with my facebook ads account some weeks ago, I had a $50 day limit and after a few success transactions (paying them) they increased my daily limit to $250. I was spending the $50 everyday, the first day with the $250 limit I spent $246, but now it seems each day they send me less and less traffic. Now my question is, why do I receive different amounts of clicks depending on the day?, having same amount of ads, and same "Bid" and all is the same on all days. Example of a campaign: As you can see the amount of clicks a day fluctuates with no apparent reason. 01/05: Campaign Reach: 509,150 Frequency: 3.5 Clicks: 3,262 CTR: 0.184% 01/06: Campaign Reach: 827,147 Frequency: 3.1 Clicks: 5,342 CTR: 0.206% 01/07: Campaign Reach: 527,096 Frequency: 3.1 Clicks: 3,252 CTR: 0.199% 01/08: Campaign Reach: 479,845 Frequency: 3.1 Clicks: 3,094 CTR: 0.205% 01/09: Campaign Reach: 474,418 Frequency: 2.8 Clicks: 2,652 CTR: 0.201% 01/10: Campaign Reach: 935,241 Frequency: 2.7 Clicks: 4,980 CTR: 0.198% And day 01/11 floor traffic again, 2,920 clicks. So during several consecutive days "Campaign Reach" (since it what gives me clicks at the end) fluctuates from day to day with no clear pattern. The campaign had exactly the same details during all period: -same number of ads -same maxium budget a day for the campaign -same "Bid" during all days on all ads. Same whatever you think because I didn´t touch anything on the campaing. It happens with all campaigns (campaign reach/clicks fluctuation) What the hell should I do in order to receive 5K+ daily clicks or even more and not 3K? Why the amount of campaign reach/clicks changes if I didn´t change anything? They don´t look the CTR to assign it, since day 01/08 I had: Campaign Reach: 479,845 Clicks: 3,094 CTR: 0.205% and day 01/10 I had Campaign Reach: 935,241 Clicks: 4,980 CTR: 0.198% So day 01/10 worst CTR and more campaign reach/clicks served, same thing seems to occur with "Frequency" SO key thing and what is getting me crazy is, can I make something to control the clicks/campaign reach I have a day??? My campaign targets 30 milion persons, if that is important.... Thanks in advance for any help you can give me.