Before taking any action.
Check for the keyword that has suddenly dropped from the ranking.
Once you find out those keywords, then log in to GA and check for the related pages for user behaviour and the bounce rate.
If the bounce rate is high and the user switches to a different website or exits your website so quickly, then it's an issue with your content.
If it's not the issue, check for your competitors and compare your backlink profile and content.
Log in to GSC and check for any manual action (I don't think it's the issue because ranking drop and traffic drop are quite common nowadays).
If everything is fine, but traffic still drops the do the following
Build some more quality backlinks
Check the content quality or update the outdated content.
Check for the internal links (hidden gems for ranking and traffic).
If your website is an e-commerce store, then check for the product images, description, bulleted points and pricing first.