Help me with personal branding

patriotnews

patriotnews

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I am launching in 2020 my personal brand.

Here is what I have:
Personal brand website: 4yrs old with around 200 posts, and another 20 set for publishing
SlideShare: I regularly upload industry studies, guides, and such
LinkedIn: curated connections list, built strong and regularly I post stories, articles, documents/projects and overall am quite active.
YouTube channel: currently it is mostly just curated video channels, with a few uploads of my own making. In 2020, I have weekly videos planned and have invested into a camera and microphone setup, along with scripting the videos out.
Book: I am self publishing a book this year as a reference guide for people starting in the industry. I am also working on my next book, planning for 2021 release of that(basically a reference guide for small businesses that can't have a dedicated dept)

The niche I work in is highly specialized, and deals with thousands of US government regulations across multiple agencies, and my ultimate goal of this personal branding is kind of 2 fold:
1) to be seen as an industry thought leader, and give more speeches in 2020 and beyond.
2) to land a dream position with a company: which would be director/VP.

What else should I be doing? What am I missing?

What kind of links should I be building?
Should I build links to my LinkedIn?
Would it be useful to be embedding my slideshares and youtube videos all over?

I have done branding for my websites and such, but never for myself. So I don't want to miss something that is different, when it comes to personal branding.

For my YouTube channel, should I be doing anything special?
 
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patriotnews said:
I am launching in 2020 my personal brand.

Here is what I have:
Personal brand website: 4yrs old with around 200 posts, and another 20 set for publishing
SlideShare: I regularly upload industry studies, guides, and such
LinkedIn: curated connections list, built strong and regularly I post stories, articles, documents/projects and overall am quite active.
YouTube channel: currently it is mostly just curated video channels, with a few uploads of my own making. In 2020, I have weekly videos planned and have invested into a camera and microphone setup, along with scripting the videos out.
Book: I am self publishing a book this year as a reference guide for people starting in the industry. I am also working on my next book, planning for 2021 release of that(basically a reference guide for small businesses that can't have a dedicated dept)

The niche I work in is highly specialized, and deals with thousands of US government regulations across multiple agencies, and my ultimate goal of this personal branding is kind of 2 fold:
1) to be seen as an industry thought leader, and give more speeches in 2020 and beyond.
2) to land a dream position with a company: which would be director/VP.

What else should I be doing? What am I missing?

What kind of links should I be building?
Should I build links to my LinkedIn?
Would it be useful to be embedding my slideshares and youtube videos all over?

I have done branding for my websites and such, but never for myself. So I don't want to miss something that is different, when it comes to personal branding.

For my YouTube channel, should I be doing anything special?
Click to expand...

1. Socials Accounts in Every Site That is currently on rise or has stable user base.
2. Build Your Profiles in Best forums related to your brand and stay active atleast once in a day
3. Post in Web 2.0's explaining about what your brand is about.
4. For Your Youtube Channel, Find what is trending around your brand and post stuff related to that with some interesting titles and thumbnails.
5. Linkedin is not that important
6. Find Press Release sites that are active, write about your brand and what you are offering.
7. Find Guest posts sites related to your brand, submit something related to your brand.
 
alonelywriter said:
1. Socials Accounts in Every Site That is currently on rise or has stable user base.
2. Build Your Profiles in Best forums related to your brand and stay active atleast once in a day
3. Post in Web 2.0's explaining about what your brand is about.
4. For Your Youtube Channel, Find what is trending around your brand and post stuff related to that with some interesting titles and thumbnails.
5. Linkedin is not that important
6. Find Press Release sites that are active, write about your brand and what you are offering.
7. Find Guest posts sites related to your brand, submit something related to your brand.
Click to expand...
1) got my Twitter account already, I'll have to go find other social accounts.
2) the only forums active in the field are groups on LinkedIn
3) I'll have to do that, and figure out how to write an article about how great I personally am.
4) the trend is all government regs and the updates around them. I can certainly talk about that, and I was also making videos about problems faced in the industry
5) I will deeply disagree on this point, as that is where recruiters are and CEOs.
6) oh, I can do a press release about my upcoming speech
7) I have a contact at 1 active site, the other ones are primarily government sites and 3 major publications that don't accept guest posts.
Thanks
Mr Positive said:
Press release quality ones not those 200 or 300 links one, get verified badges and built a wiki page
Click to expand...
I'm definitely down for the press release idea, especially with my upcoming speech.
Verified badges?
Oh, a wiki page! I have an account there that I have been cultivating for years with good edits. I'll look into that!


I guess the biggest problem is this industry is supported by many other industries, while itself has very little change, and for the most part relies of US government changes which happen SLOW, so it isn't truly fast changing.
 
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