How does Google SERPs react on synonymous (words with the same or similar meaning) keywords? I cant expose the keyword I am referring to for obvious reasons but I'll try to describe it as best as I can. It's a product which can be called with with two different words meaning the exact same thing (the product). In spoken language one of the words (the correct and nicer word) is more used when talking about a "non commercial" version of the product whilst the other word (English-made and ugly word) is used to describe the "commercial" version of it. The longtail keywords I researched for this niche are almost identical with both the words and google, ebay and amazon are showing the same exact rankings when searching for both of them separately, as in fact the words mean the same thing. I'm going for this niche but cant decide which word use for my mine keyword and EMD. Could this hurt my rankings or even make it impossible to rank? Or will rank for both the keywords if I prevalently optimize one of them? Obviously I'm a nob so experienced guys helppp please!!