Help me understand advertising

I hope this is the right section.

so im a total noob to this markting stuff, but i have decided to go with it.

i have some very noob questions, please answer them

- What is ROI?

- What is lowest and maximum bid? how do i set it and how do i know ? what is it for anyway?

- i will select keywords with this tool: hXXp://freekeywords.*wordtracker.*com/keyword-suggestion-tool.html is this right?

- what is cpc? how do i set it up?

- suppose i sign up with a coupon, can they expire, if they do what will happen of my campaigns.

- what are long end keywords.




thanks a lot.

ROI = Return on Investment
CPC=Cost per click

before I go on are you setting up an adwords account?

Ok...

- ROI stands for "return on investment"

- I presume you are talking about ppc (payperclick) networks in regards to lowest and maximum bids. This is basically how much you are willing to pay per click.

- Yes the free WordTracker tool is fine to begin with.

- cpc means Cost Per Click. If you are planning to use http://adwords.google.com to drive traffic to your site you will pay a certain amount per person who clicks on your ad depending on a number of factors.

- What exactly are you talking about (which site) eg which site is the coupon for?

- Long TAIL keywords are basically niche search terms you can focus on when you do seo or adwords ads etc...

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