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Help me understand advertising

Discussion in 'White Hat SEO' started by the_punisher, Feb 8, 2008.

  1. the_punisher

    the_punisher Power Member

    Feb 6, 2008
    Likes Received:
    I hope this is the right section.

    so im a total noob to this markting stuff, but i have decided to go with it.

    i have some very noob questions, please answer them

    - What is ROI?

    - What is lowest and maximum bid? how do i set it and how do i know ? what is it for anyway?

    - i will select keywords with this tool: hXXp://freekeywords.*wordtracker.*com/keyword-suggestion-tool.html is this right?

    - what is cpc? how do i set it up?

    - suppose i sign up with a coupon, can they expire, if they do what will happen of my campaigns.

    - what are long end keywords.

    thanks a lot.
  2. portillo

    portillo Junior Member

    Jan 10, 2007
    Likes Received:
    ROI = Return on Investment
    CPC=Cost per click

    before I go on are you setting up an adwords account?
  3. wealthy199

    wealthy199 BANNED BANNED

    Sep 24, 2007
    Likes Received:

    - ROI stands for "return on investment"

    - I presume you are talking about ppc (payperclick) networks in regards to lowest and maximum bids. This is basically how much you are willing to pay per click.

    - Yes the free WordTracker tool is fine to begin with.

    - cpc means Cost Per Click. If you are planning to use http://adwords.google.com to drive traffic to your site you will pay a certain amount per person who clicks on your ad depending on a number of factors.

    - What exactly are you talking about (which site) eg which site is the coupon for?

    - Long TAIL keywords are basically niche search terms you can focus on when you do seo or adwords ads etc...
  4. relaxin

    relaxin Junior Member

    Aug 13, 2007
    Likes Received:
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