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Help me out to get my SEO basics right

Discussion in 'Black Hat SEO' started by Xlr8, Jun 4, 2015.

  1. Xlr8

    Xlr8 BANNED BANNED Jr. VIP

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    So I've recently started doing SEO. I have 10's of 1000's of questions in my mind right now. But I'll just stick to 10 right now.

    1) Where are Tier links supposed to be pointed at ? Do you point them to you root domain or to the page you're trying to rank ?

    2) Do you guys make a separate tier link campaign for every keyword you're trying to rank ? Like if I have 2 keywords "keyword1"and"keyword2" will you build separate tier 1 properties (Web 2.0 , Documents ,Article) for each one of them ?

    3) What if the two keywords are synonyms of each other. Do you make two different pages for each one or combine both in one ?

    4) When people say keep keyword density below a particular number do they refer to the keyword density of that exact keyword or does it also include its variation ?

    5) Does Google Sandbox affect low/medium volume keywords ? Like a 2000-3000 search per months keywords. Any way to avoid the Sandbox ?

    6) What are good Tier one links ? Manual Web 2.0 , Article Submission sites, Document Sharing , Guest posting, PBN's , 301 Redirects according to my due diligence. Anything else I shoud know of ?

    7) Since I'm going to manually create Tier 1 properties how should I go about without leaving a trace. I have a VPN. Can I use the same email or should I use disposable emails ?

    8)Let's say I've scraped a list of 10k urls which I going to use as Tier 2. Are these 10k links supposed to be blasted to each Tier1 property or should i spread them evenly across all of them ?

    9) Is there a free tool/software to do backlink analysis of your competition ?

    10) Website with pillar articles vs Silo website ? Can I have both ?

    11) What anchor text ratio do you keep for Tier 1 and Tier 2 ?
     
    Last edited: Jun 4, 2015
  2. Dollar Machine

    Dollar Machine Registered Member

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    Subscribed. Would like to hear from experts here :)
     
  3. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    So I've recently started doing SEO. I have 10's of 1000's of questions in my mind right now. But I'll just stick to 10 right now.


    >>>>>>>>>> 1) Where are Tier links supposed to be pointed at ? Do you point them to you root domain or to the page you're trying to rank ?


    The tier you're linking FROM (i.e. your web2.0 or hosted blog or document .pdf hosts) will point to your money site's homepage, and inner pages, at a natural rate. All to homepage isn't natural, all to inner pages isn't natural. I usually do 30/70 or 40/60 range to homepage/inner pages.


    >>>>>>>>>> 2) Do you guys make a separate tier link campaign for every keyword you're trying to rank ? Like if I have 2 keywords "keyword1"and"keyword2" will you build separate tier 1 properties (Web 2.0 , Documents ,Article) for each one of them ?


    Targeting keywords will most likely get you in trouble (in anchor text). I rarely target keyword at all, if I do 100 links I might have 10 exacts, but if I do 500 links I still might only have 10 exacts. I usually reserve the exacts for some special, awesome link I'm getting. The rest is a very large percentage with branding and combinations of branding (like "Turtle Joe", "Turtle Joe's stuff", "Turtle Joe products", "Turtle Joe reviews", branding and variants will be around 70% range and the rest is just raw urls, click here type of links. As long as your tier is relevant to your money site, and your money site's on-page SEO is balanced properly, you're good with very few exacts.


    Next, MAKE SURE YOU RANK FOR YOUR BRAND. Assuming it's Turtle Joe, you NEED to rank #1 for Turtle Joe. As long as you're ranking #1, then you do some "virtual links". Mention your brand next to your keywords in your article. This will help as you make many pages on your web2.0s etc ... because it'll fry your rankings if you make a web2.0 with 10 pages, with every single page linking back to your money site. Instead of doing that, you want to do one or two pages that link to main site, and the rest will be content with these virtual branding type links where you mention the brand next to keywords.


    Its also a good idea to mention leaders in your niche, competitors, next to your own name. This associates your brand with the leaders in the niche. This practice is called citation and co-citation.


    3) What if the two keywords are synonyms of each other. Do you make two different pages for each one or combine both in one ?


    See #2.


    4) When people say keep keyword density below a particular number do they refer to the keyword density of that exact keyword or does it also include its variation ?


    In Google, do a search for your keyword, and then search for the synonym. If Google bolds the synonym, it means Google thinks they're virtually the same word. For instance, if you google "loose weight", down below you will notice that it bolds "weight loss". In such cases, you will want to half the uses of each word in your article so as not to trip Google's keyword stuffing filter.


    5) Does Google Sandbox affect low/medium volume keywords ? Like a 2000-3000 search per months keywords. Any way to avoid the Sandbox ?


    There's no sandbox on level of keyword, yet the more searches for a keyword = more people trying to rank for that keyword. The competition is probably what makes it seem like there's a sandbox.


    >>>>>>>>>> 6) What are good Tier one links ? Manual Web 2.0 , Article Submission sites, Document Sharing , Guest posting, PBN's , 301 Redirects according to my due diligence. Anything else I shoud know of ?


    Web2.0 YES. Article submission NO. Document sharing YES. PBN ... depends. 301 redirects isn't really a tier 1, explain how you're using 301s there.


    Here's the thing. When you have a web2.0 that is a subdomain, Google gives that thing the benefit of the doubt -- you have a fresh opportunity with Google on that subdomain to prove its either credible, or spam. Google may still decide its spam, but at least it gives the subdomain a chance.


    Then another site may have a structure of domain.com/yourblog/. On this type of site, your blog inherits the spamminess of other blogs on the site. Google doesn't give it the benefit of doubt, if other blogs on the same site are high quality then its ok ... if other blogs are spammy then that condition is automatically applied to your subdirectory blog as well. That's why its always best to get the subdomain, where Google is giving you the benefit of doubt for starters.



    >>>>>>>>>> 7) Since I'm going to manually create Tier 1 properties how should I go about without leaving a trace. I have a VPN. Can I use the same email or should I use disposable emails ?


    Google has no idea what emails were used to sign up your blogs, so use the same email. Google has no idea what IP address was used to sign up your blogs, so don't worry about using a VPN. The blog you're creating as a web2.0, however, that is where you need to avoid creating a footprint. To be safe, you'll need to have it linking to other credible websites -- and the links to your money sites will simply be mixed in.


    Footprints to avoid:


    - exactly 1, 2 or 3 outgoing links every article. Do articles with no links, and when you use links, mix it up to credible sources.
    - when linking out to other credible sources, mix it up. It does you no good whatsoever to have 2 outgoing links to wikipedia on the same page, or an outgoing link to wikipedia on every page of your blog.
    - this is one of the most important -- vary your blogs. The last thing in the world you want is 20 tier-1 blogs that all have the exact same outgoing link footprint, where each links to your blog and to other various sites at the exact same rate (major footprint)
    - keyword density on your tier1 is just as important as your main site. Keyword stuffed articles are not great to get links from


    >>>>>>>>>> 8)Let's say I've scraped a list of 10k urls which I going to use as Tier 2. Are these 10k links supposed to be blasted to each Tier1 property or should i spread them evenly across all of them ?


    I'll leave someone else to comment on that ... I don't blast low quality links anymore. My tier2s are just as high quality as my tier1s, or I'll buy higher quality link packages, or social packages, or SAPE for tier3 etc. I'm not going to put down comment spam, I'm sure other people rank just fine with it -- but I don't have good luck with it.


    >>>>>>>>>> 9) Is there a free tool/software to do backlink analysis of your competition ?


    Leaving that for someone else.


    >>>>>>>>>> 10) Website with pillar articles vs Silo website ? Can I have both ?


    Siloing is only for a site with, say, 100+ pages and your pages are extremely distinct enough to warrant excluding other articles on your site from linking to them because they're a different niche. Its purpose is to limit the huge volume of internal links on a site, and make the pages that actually do get linked more relevant. If you're just starting out, I wouldn't worry about it -- your site most likely won't be 100+ pages for a long while.


    >>>>>>>>>> 11) What anchor text ratio do you keep for Tier 1 and Tier 2 ?


    #2 explains for tier1. Tier 2's will link to the "brand" of tier 1. My tier 1s typically have some quirky name that's super easy to rank for, just so I can say they rank #1 for their brand. That makes the virtual-link citations in your tier 2 help beef up your tier 1 and give it proper signals to Google that it is an important site.
     
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  4. ConvertiVid

    ConvertiVid Junior Member

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    Left a comment to see the opinions of other SEO experts. I want to learn more as well.
     
  5. BreaknBrix

    BreaknBrix Power Member

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    I don't think I've ever singled out a person before. But phpbuilt is a very rare commodity on this forum.

    There are so many smart & respected guys on BHW. Jr exec members, exec members, etc.... but I never really feel like I'm learning anything from their posts. Cause it's always too "on trend". You know you're reading good advice, credible advice, but there's always that suspicion that you've heard it all before.

    With phpbuilt I never get that feeling. Just 1 simple response from him is more valuable than months of BH SEO threads combined.
     
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  6. fredfred547

    fredfred547 Power Member

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    This^. This thread is one of the most useful, on topic threads I've seen in months. phpbuilt just hit it out of the park.
    OP, as far as #9 goes,
    Code:
    http://www.backlinkwatch.com/
    is a mediocre substitute if you don't want to pay money for ahrefs.
     
    Last edited: Jun 6, 2015
  7. and5rey

    and5rey Regular Member

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    #9: Besides backlinkwatch.com you can also use ahrefs.com - it is not 100% free, but if you register as a member, you can make a few searches daily (if you do not register, you can make only 1 search daily).
     
  8. ConvertiVid

    ConvertiVid Junior Member

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    I think I can see your point there. What he posted was really useful. Very informative. But still I want to learn more hehe... I want to gather as much information as i want.
     
  9. dotcomdeb

    dotcomdeb Newbie

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    WOW! that was a lot of great information. Thanks so much
    Can you give an example of the last scenario/paragraph about Tier 2's will link to the brand of Tier 1 which have some quirky names....
     
  10. RTSteam

    RTSteam Regular Member

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    Indeed, there's so much information here for newbies like us. Also I'd like to see some examples. ^^
     
  11. lilmasta

    lilmasta Jr. VIP Jr. VIP

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    PHPbuilt didnt left anything, well in short diversity is the key.
     
  12. Zevoltai

    Zevoltai Senior Member

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    Holy crud phpbuilt is still alive?
     
  13. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    Reports of my death have been greatly exaggerated. Except this guy almost got me, the bastard.

    [​IMG]
     
  14. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    Monkey Rubbed Survival Seeds
    Paranoid Prepared Preppers
    Bungie Survival Gear

    Branded links would be Monkey Rubbed, Paranoid Prepared Preppers, Bungie

    If you're trying to rank for it (Survival Seeds, Survival Gear), it doesn't go in the anchor text.
     
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  15. BreaknBrix

    BreaknBrix Power Member

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    My company is a PMD of our primary keyword.

    Like: www.mysurvivalseeds.com

    So what would you do then?
     
  16. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    EMD is a form of optimization, much like the title or H1 tag. It will make your site tend to get exact anchors if someone links to you naturally. It leaves you with zero options for getting branded links (if you keep "My Survival Seeds" as the site name), and branding is the name of the game in 2015 and beyond.

    If you're ranking really well for your EMD for the exact words of the EMD (my survival seeds), do nothing, keep it exactly as it is. If not, come up with a name that is unique and legit sounding, something like "Ken the Survivor", take "My Survival Seeds" out of the title and keep it as a H1 tag. From now on, your links at 70% branding and variants with "Ken the Survivor" etc. (or whatever you decided your easy-to-rank-for brand is) and then you get yourself ranking #1 for your brand.

    Again, if you're already ranking for "Survival Seeds", don't change anything ... if it isn't broke don't fix it.
     
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  17. BreaknBrix

    BreaknBrix Power Member

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    Thanks a lot I appreciate that. I actually spent 3 months creating a list of names, employed a copywriter, then ran a month long contest on WF before registering the name. Compared to our top 10 competitors I do believe it sounds very credible. As far as ranks we rank for all our primaries in the local pack. It's just our organic ranks that have been slacking for 6+ months at the top of page 2.

    A more accurate representation would be a business targeting, "home remodeling ny".

    Then their website was: www.quality1stremodeling.com

    That's much closer to the balance of our actual name.

    And what caught me about your post is someone looked at my anchor text 4 days ago and said, "you're making a rookie mistake, you barely have any branded anchor text". He basically said to stop building any more primary, secondary, tertiary or LSIs.

    Our primary anchor text right now is our primary keyword. Like, "home remodeling ny" at 5% then tons of LSIs and our brand anchor below our LSIs. So these past few days I've been slowly changing some of our older, primary anchors to variations of our brand name while creating new links that are all brand mentions. My #1 competitors primary anchor is his brand so I have no idea how I overlooked something so basic. I'd have to blame parasite spamming for it. So many properties ranked with 40-50% primary so when I was doing 5% primary on my personal business site I thought it was fine.

    Anyway, at least I know now what I gotta do. :)

    -BB
     
  18. RoadAvenger

    RoadAvenger Registered Member

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    @anchor text
    Does it transfer from non www to www? I build all links to non www with brand variations and changed the whole website to www. Now the www version only shows exact anchors.
    Any input on this?
     
  19. Xlr8

    Xlr8 BANNED BANNED Jr. VIP

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    A few more questions :-
    1) Suppose I own a domain bestskatboards.com . What is my brand name here ? What should my anchor consist of if the domain is not brandable ?
    2) You say your Tier 2 are as quality as your tier 1. Do you create them manually ? Isn't creating Tier 1 manually tiresome enough ? Can you briefly explain how you do it.

    Thank you so much PHP. Going to put all this info to test now :)
     
  20. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    There is no brand there unless you invent one (explained in a moment). It kind of goes like this ... people who type "best skateboards" in Google are actually shopping for the best skateboards. As such, even if you rank #1, you'll never get to use it as a brand -- because those people who search are shopping around and will be hitting other sites as much as your site -- and you won't ever receive a "branded" amount of traffic arriving to your site -- which is necessary for you to get sitelinks in Google, or even have a custom search injected under your brand in Google SERPs (search for "moz" in Google and you'll see what I mean).

    To be a brand ...

    #1) You need something you have a snowballs chance of ranking for, where people who search for it will click on your site the majority of the time (say, 60%+ clickthroughs).

    #2) You need to rank #1 for it, and your links will have the brand most of the time (I'll go 60% or 70% with my "branded" links).

    #3) There needs to be citations -- people mentioning your brand on the internet. This can be faked of course. Once you're ranking #1 for your brand, these mentions are an "implied link", which is something Google got a patent for recently.

    #4) People need to search for your brand and click through to your site a bulk of the time (this is also fakable). The searches will go something like "Brand + keywords" in Google. Like ... Hobo Skateboards, buy Hobo skateboards, hobo skateboard prices, etc. Skateboard hobo, skateboards hobo, skateboard wheels hobo, etc. This starts to train Google that there is a brand name out there called Hobo, and it's pretty important. This type of branding is getting a little more advanced, and this is what causes your site to get sitelinks, its what pre-populates searches with Google suggest, and if you get enough searches like this you get an injected site search in the Google serps (like Moz). This is something you might want to consider for your money site, it's an overkill for your T1's and T2's etc.

    #5) Social media interaction, mentions, etc. Brands get mentioned not only on blog posts, but social media. Just another aspect of covering all your bases ... something to do for money site, not that hard to set up on your T1 too.

    I manually write spins, that's about the only manual thing I do. Automation is my forte. It goes something like ...

    - write article for main site
    - write a few spins
    - spins slowly unfold to tier 1, tier 2 slowly builds links to tier 1, tier 3 to tier 2, etc. My custom software manages the branding, link densities, etc. When all is said and done, it passes manual inspections. I'll elaborate on this all more with a proper guide in the future.
     
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