I am assuming these people already purchased from you right? If yes...look at what they purchased without refund and push similar product to them. eg. i have a list that purchased Fapturbo without refund and i pushed Ivybot to them and had a conversion of about 20%.
Note that conversion will vary depending on how you word the email. I always make sure to say something along the lines of "you think product x delivered the goods(i know they bought it) wait till you try product y"
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