Help me figure out where to go with this

Slambo

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I'm trying to develop a website on the domain limorental[city] . com but I'm not sure what I should make it into.

The goal is to get it to the first page of google which is dominated by actual limousine business, get quality traffic, then flip it to a local limo company. What could be offered to people searching for a limo service that would make them click on my site over the actual businesses without just bouncing back to google afterwards?
 
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You should turn it a review site. Seriously, another limo site did that I think. That guy is a multimillionaire from it. WordPress has review themes and plugins. It shouldn't be hard to get a list of all limo services in that city. Go to their sites, and get their info, load your site with it, and then do proper SEO for it. You could easily find the faults of the other sites, link profiles, etc. Shouldn't be hard to out rank them. Once you do, they will beg to buy it from you.

Great idea by the way. I do something very similar, but use custom software, and in a different niche.
 
You're right, a review site is a great option for this, I'm just wondering how to get quality reviews of companies when I haven't tried their services. I could fake them but that seems unethical. User submitted reviews/business directory is another option but then I have to compete with Yelp and Google for the top spot. All that comes to mind is either compiling Yelp and Google reviews and rewriting them to sound professional or somehow getting people that have tried the services to write reviews for me.

If you have any methods for writing good reviews then I'm all ears.
 
Yelp has an API you can pull in reviews/ratings from (yelp api), do does Google (google reviews api). You will probably need a developer to integrate those. You could build a custom one that pulls theirs if your site doesn't have any. You should also have your developer use micro-formats on the Address, Phone, Ratings, etc.
 
The review site seems like a great idea, but I'm also wondering about where you would get the reviews from. Isn't duplicate content generally discouraged with the Panda/Penguin updates? If the reviews are just pulled from Yelp or Google API, wouldn't that count as duplicate content?
 
I agree that if you did a review site then you would brand your self as an expert in teh field and then you would be able to recommend what ever company you wanted
 
The review site seems like a great idea, but I'm also wondering about where you would get the reviews from. Isn't duplicate content generally discouraged with the Panda/Penguin updates? If the reviews are just pulled from Yelp or Google API, wouldn't that count as duplicate content?

Yes - they would be duplicate content. You can always outsource rewriting of the reviews to some inexpensive content writers.
 
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