[Help] Lack of customers

I run the business of SEO and Web Designer in a small European city.

I can boast 100% satisfied customers, the business is profitable and the ratio of costs to revenues is excellent.

However, I discount the lack of more clients and, consequently, revenue.

In fact, I would not lack much to reach a threshold that fully satisfies me, however, in addition to the recurring clients already acquired, the new clients who come to me spontaneously are too few and those resulting from word of mouth are even fewer.

Whereas due to GDPR I am not allowed to do email marketing, I have tried to do some very targeted paper mailings, but to no avail.

If someone could kindly give me some input and advice on how a freelancer in my situation could expand their client base, I would be very grateful.

Many thanks.

All the best

Try to Look around in the offline world. Maybe There are some networking events near you. Or find some other way to meet potential customers in rl. From my experience they convert way better than online leads

geomink said:

I run the business of SEO and Web Designer in a small European city.

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Concentrate more on local SEO. Visit small & medium business owners directly face-to-face and explain to them how SEO would result in them getting more customers for their businesses. Visit even businesses (small & medium) who do not yet have any online presence, who do not even yet have a website. If your communication skills are good enough, you should get a steady flow of new clients that way.

geomink said:

Whereas due to GDPR I am not allowed to do email marketing

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As long as you do B2B only and the email is on their website or something public, you should be fine.

geomink said:

Whereas due to GDPR I am not allowed to do email marketing

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I feel you.

onecreative said:

Did you promote your website using pay per click method?

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I have never spent a cent on advertising and I think I never will

Buy a contact form submitter, clean out your country´s local business directory for websites, spam them with your offer in your language once per month, be sure to use a landing page on another local domain to weed out tyre-kickers offer them a nice starting guide on what to think about in your niche and your real url in that pdf., it should give you more orders.

I think it would be better you offer your service door2door (B2B) rather than calling them.

RoiBox said:

Buy a contact form submitter, clean out your country´s local business directory for websites, spam them with your offer in your language once per month, be sure to use a landing page on another local domain to weed out tyre-kickers offer them a nice starting guide on what to think about in your niche and your real url in that pdf., it should give you more orders.

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In this way it is not considered Email marketing and therefore no problem with the GDPR?

breakcode said:

In this way it is not considered Email marketing and therefore no problem with the GDPR?

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I don't think so.....

breakcode said:

In this way it is not considered Email marketing and therefore no problem with the GDPR?

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Not a problem, you "visit" their contact page and fill in the form with your message and contacts them. This way it is more likely that your message is not going to their spam box since they don´t know if it is a genuine request/message, so they usually make sure that they read their contact form messages.