Help in dominating gaming niche

Hey there BHW community!

Recently i decided to use my marketing tool that i was developing in past year to 'retire' my self in terms of passive income.
Most of you agree that having targeted traffic (on a specific scale) is key to every business when it comes to making a profit. This i have covered, but i am out of ideas on how can i actually monetize it.
This tool i have is based on a gaming platform which has various type of games and every game has its own community which means i can target any specific game members.
What i don't know is what type of 'business' should i start?
I came up with 2 ideas for now:
1. I was thinking of making a Shopify store that has like 20 gaming categories(Battlefield1, Warcraft etc.) and every gaming category has its own products (t-shirts, cups, pillows etc). Dropshipping in short.
2. Creating a Shopify store that deals with custom made T-shirts. So, upon promoting my website i would show new potential customers options for them to insert a name on their t-shirt which would have some pre designed gaming content.

Do you have something interesting on mind?


Thanks in advance,
Fil

Dominating the gaming industry, you serious mate?

1. Better idea. Promote it with FB Ads.
2. Done to death.

None of these ideas will help you "dominate" the gaming industry though.

PixelMathis said:

Dominating the gaming industry, you serious mate?

1. Better idea. Promote it with FB Ads.
2. Done to death.

None of these ideas will help you "dominate" the gaming industry though.

Click to expand...

I understand that you think FB Ads would be better choice here, but there are few things to note.
I don't need to pay for anything in order to promote my product, as i already have my own 'system' of marketing that allows me to deliver targeted members to my website in large scale.
Results that this system gave me would mean that i would need to spend thousands on FB Ads, which i would rather skip for now.

I am just having problems of finding 'key' idea and specific type of monetization method that i should use if we take in a fact that this is all gaming related.