[Help] Google Ads vs Meta Ads - Best approach for a fresh E-com store?

most tech gadgets sell way better on meta because of the visual appeal, google search is usually too expensive for a new brand.

start with meta for awareness and retargeting, google search ok but broad match risky on new account, test small daily 30–50$ per ad set and scale winners, focus on specific keywords and interests not wide nets.

For a new e-com store, I’d start with Meta Ads to build awareness and test audiences since it’s visual and cheaper for clicks. Google Search is good later when people already search for your products. Broad match can waste money if not careful, so stick to phrase or exact match at first. For your $1,500, test with $30–50/day to gather data without spending too fast, then scale what works.

In my experience, start with Google Search for high intent, avoid broad match early, and keep a $30–$50 per day test budget to gather data without burning too fast.