HELP!! GMB Service-Area Business Questions

ancientcharge said:

Hello fello SEO’s! I’ve got some GMB questions that have been wracking my brain for the last couple weeks and need some ideas.

Tl;dr - How should we properly set up service-area GMBs? Create GMBs for every county we serve? Additional context and questions below:

I have an enterprise level client who operates in the flooring industry. One thing that separates them from the pack is they don’t have physical locations (service area business) despite serving mostly the entire continental US.

Currently, I am working to cleanup the GMB profiles because they have been neglected. My idea/what I think is the norm, was to create GMB profiles for the major markets they served. Within those GMB’s we would target major counties served within that area aka the service areas.


However, I was met with some push back on this. Someone mentioned that we should instead be creating individual GMB profiles FOR EACH county that was served. I cautioned against this mainly because of the amount of work it work it would take to create/maintain/drive reviews for/etc if we had a GMB set up for almost every county in the US.


Now that we got that boring context out of the way, my question to you is this.

1. How should we properly set up service-area GMBs? Create GMBs for every county we serve? Or Create GMB’s for main markets only and list the counties served in the GMB profile backend?
2. For each GMB profile create, a matching city-page will also be created. What information should be listed on the city page? Obvs, NAP, map, reviews, etc. I’m talking about copy. Is one of our keywords in “laminate flooring installation Los Angeles” should that keyword be optimized in the Los Angeles City page? Or should the LA city page be a hub, and have multiple surrounding pages optimized around keywords. For example, just having a page dedicated to the keyword “laminate flooring installation Los Angeles”

Helpful answers appreciated!

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donald2024 said:

#1-The more GMB's you have, it increases your chances of presence. The majority of local leads come through GMB's. But going by Google, you need to have an actual location(for customers/employees to visit) to be eligible for GMB. But people anyways go ahead and put multiple GMB's in the cities. It's up to you what to do. Also, the county is still at a high level. Maybe target major cities within the county?

#2-Based on my experience: Create a location page with major keyword+location (URL), optimized content, and put that on a specific GMB website field. Doesn't matter what structure( specific URL or hub). In the end, you are going to rank a specific URL.

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Seoplumber said:

I have a question. Would it be beneficial for ranking on GMB if you get quality backlinks linking to your GMB website?

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