Help getting started with search feed arbitrage

I have experience with media buying on FB but I'm new to search feed. Can someone please help lay out the basics? Am I sending FB traffic to a landing page with nothing but search results? Or does the lander include search results in addition to actual content?

To get started with search feed arbitrage, the first step is to choose a niche that interests you and has high potential for profitability. Research keywords related to your niche and use tools like Google Keyword Planner to find high-volume, low-competition keywords that you can target in your campaigns.

When it comes to search feed advertising, the approach is a bit different from media buying on Facebook. here the process is different, you can get STEP BY STEP Gudie on related to this on sites like Neil Patel , SEJ journal and more