[HELP FB Ads] Campaign B2B 1 sec Session Duration!

Saladyn

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Joined
Oct 9, 2020
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Hi guys!

I started a new campaign for a company which provides engineering services to other businesses. Apparently, everything was set up correctly. Demographics, interests...

The issue here is we have seen the results and the amount of time spent by the users in the landing page was inferior to 1 second! Why is that possible? Is there sth not working fine? Are these users bots?

Apparently almost 100% of the users come from Spain (the country of the company). What should we do?

Thanks guys!
 
what do analytics say? Do you made the pixel right?
 
The pixel is correctly implemented.

First image FB Analytics data: New users, Unique users, week 1 retention and average session duration.


Captura de pantalla 2020-10-15 134237.jpg


Second image is Google Analytics data: Users (89), sessions (90), bounce rate (97,78) and average session duration (00:00:01 second)

Captura de pantalla 2020-10-15 163045.jpg


I really don't know what's going on.
 
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