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[HELP] Facebook ads cost more than before!

Discussion in 'FaceBook' started by anomalyisback, Apr 9, 2015.

  1. anomalyisback

    anomalyisback Newbie

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    Hello friends,

    I have a problem with my fb ads. I had a running ad and it stoped getting reach from some reason, than i discovered that my CPC suggested bid is now 5 times higher, than it was before. When i set up same ad from different account with same targeting and parameters, my suggested bid is 5 lower. Even if i create ad with all settings basic just with country targeting my sugested bid price is still 5 times higher than on other accounts. Is there any reason for that? Or do you know what to do with that? It seems to me like fb just changed prices for my account only. i dont understand that.

    Thanks.
     
  2. sashablack

    sashablack Elite Member

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  3. drzhao

    drzhao Newbie

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    Odd. The same thing happened to me today. I used a custom audience (of 9500) generated by SLG, and the suggested bid rose to "$1.26-$3.90 USD" per click. I've tried to split the audience, use a new audience, and even tried another URL, but the costs are still high. I've advertised with custom audiences before (though not much experience), and the max suggested bid was never over $0.80 USD. The price was okay when I launched a new ad campaign 3 days ago. What's happening?

    Assuming you're doing website clicks, does your URL give you the preview not available warning? ie "Preview Not Available: Unable to display a preview of this ad."

    Thanks!

    UPDATE: I checked the campaign I launched 3 days ago, and the suggested bid rose to $2.46-$6.01 USD! My old max bid per click was $0.70, and since I bid 1 cent more than the max bid, it meant that 3 days ago, the suggested bid was $0.XX-$0.69 USD. Something's wrong here...
     
    Last edited: Apr 12, 2015
  4. drzhao

    drzhao Newbie

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    Interesting. I just created a new facebook account, and the suggested bid on this new account is $0.26-$0.70 USD. This curse must be linked to my account too, as it is independent of the URL used. I have no idea why this is happening, as I don't use bad quality / shady landing pages.
     
    Last edited: Apr 12, 2015