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[HELP] E-commerce SEO strategy

Discussion in 'White Hat SEO' started by BaniB, May 3, 2010.

  1. BaniB

    BaniB Registered Member

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    Hi guys!

    I'm soon going to start an e-commerce store.
    I'm a SEO newbie, but this is what I've got:
    I have researched my competitors and I found out that most of them have approximately 1000 backlinks.

    The first has around 1100, the second 900 and etc.

    So I've been thinking about how to lay out the SEO strategy.
    I am aiming towards the Scandinavian market.

    This is my plan:

    I'm going to start around 10 blogs, and then be posting around 3 or 4 posts per day, for 30 days. Blogspot, wordpress.org and so on.
    On the company blog I will be posting the same amount, for almost every day - for the lifetime of the company (which will hopefully be a long time.)
    Similar articles, but they will be slightly rewritten.

    I am going to outsource the article writing, but I will be translating them into my language.

    I'm going to be offering an affiliate service to the readers, and costumers.

    I already own a shop; so I can easily ask my costumers to link to our site and receive a discount when I see the blog post.

    Do you have any ideas to what I can do apart from this?

    I want to keep this whitehat; but should I be investing in scrapebox - or would that be bad for my business?


    Thanks
     
  2. wulf2ram

    wulf2ram BANNED BANNED

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    If your aiming solely at the scandinavian market and wont be making worldwide sales. Go for a local TLD if there is one for scandinavia.

    Try to get your store main keyword what you sell in with your domain name if possible will help with ranking e.g

    mens clothing
    womens clothing
    childrens clothing

    having clothing in your name would really help with your ranking.

    You can be whitehat and use scrapebox by using it manually taking the top pr blogs and manually commenting after scrapebox has scraped them for you.

    The other tools it offers for checking things are indexed checking the pr of domains and checking your links are still valid are invaluable to.

    Main thing I work a lot on e-commerce sites and I can say the main thing above anything is SEO urls. If you dont have SEO urls your screwed before you start so if you have to make the investment to buy them do it!

    If you need any cart wise stuff give me a shout :)
     
  3. BaniB

    BaniB Registered Member

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    Thanks for your help!

    Well, registering a new domain is only $15, so It's not THAT big of a deal. I have my "companyname.se". (Swedish TLD.)

    Would it make that huge of a difference in having comapanynamechildrensclothes.se" instead of just companyname.se?

    The products URLs are SEO friendly from the get-go.
    (.htaccess is fantastic!)

    I do own "childrenandbabyclothes" then my TLD. Should I put up a blog on that domain then link back to my shop?

    What kind of cart wise stuff?

    Thanks again :)
     
  4. wulf2ram

    wulf2ram BANNED BANNED

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    yes

    I have mainly worked in the development of zen cart and anything to do with that. But I have worked with most of the others if you need any add ons installing etc.

    I recommend going with the main keyword in the domain just one so your still keeping it short but good for seo.

    blogging from platforms that relate to your keyword of a catergorie for your store can build up a nice start for you. I would link that domain to the catergory "children and baby clothes" rather than just linking it to your front page.

    Dunno where you plan on running all the platforms but different C class ips will help make sure google doesnt see that its just you doing it all lol
     
  5. BaniB

    BaniB Registered Member

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    I'm a developer as well. Mainly magento and prestashop - I've got the developing part clear! :)

    Yeah. Good idea!

    I could be linking that "childrenandbabyclothes"-domain to the discout page of my site. Everything else will be separated in different categories.

    I will only be hosting one blog on my server. They will all be on different IPs. A couple of blogs will be hosted on Scandinavian servers, and a couple of them will be on US servers. Such as blogger, wordpress.com, blog.se etc.

    So I doubt google will be mean to me.

    Or what did you have in mind?
     
    Last edited: May 3, 2010
  6. BaniB

    BaniB Registered Member

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    I got an idea; and I am not sure if it's right.

    Should I be black hatting some of the blogs?

    Or should I go 100% whitehat?!

    Meaning; outsourcing the backlinking to a couple of the blogs (however not the company blog and the "Money site") and backlinking the blogs to a high ranked web 2.0 site.

    Good or bad idea?