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HELP: Do i need to change my website's URLs ?

Discussion in 'Black Hat SEO' started by iwillnbd, Jan 11, 2017.

  1. iwillnbd

    iwillnbd Regular Member

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    I created my first amazon affiliate website last year and made the mistake of adding the year in the URL of my review articles which look something like:

    www.mywebsite.com/best-tv-speakers-2016/
    www.mywebsite.com/best-tv-cleaners-2016/
    and so on.

    I've already built some backlinks to these pages and am ranking in the top 30s for some keywords.

    The problem is that 2016 is over, but my URLs still have 2016 in them. I've already updated the title of these articles from 2016 to 2017.

    My question is : Do i need to change the URL of these pages as well ?
     
  2. dhia27

    dhia27 Jr. VIP Jr. VIP

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    Why don't you remove that and focus on title optimization and good content ?
     
  3. iwillnbd

    iwillnbd Regular Member

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    Are you suggesting me to remove the '2016' part from the URL ?
     
  4. dhia27

    dhia27 Jr. VIP Jr. VIP

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    Yes, I am.
     
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  5. Banditoseo

    Banditoseo Regular Member

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    Here's the competing views:
    • Most SEOs I've read say URL text matters a great deal. There's data to back that up, but it's all correlation data, and correlation doesn't equal causation.
    • At the last Google Webmasters Hangout, John Mu said bluntly that words in the URL don't do much to influence ranking:
    • EDIT: argh, I screwed up the YouTube timing. Go to 8:20 in the video.
    That said, John Mu makes a great point: the URL is critical for users. If you rank #1, and your URL says "2016," users might be less likely to click. Based on that alone, I'd create a 301 and forward to a new URL with 2017 in it.
     
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  6. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Remove the Year. You may lose your existing SEO ranking but the benefit (users are more likely to click your link because it isn't outdated) far outweighs that.
     
  7. 640lp_

    640lp_ Newbie

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    Definitely need to remove the 2016.

    It just looks irrelevant with the old year in it.
     
  8. WeWontBeAlone

    WeWontBeAlone Regular Member

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    I wouldn't remove it unless you noticed a drop or something
     
  9. holidaysellerz

    holidaysellerz Newbie

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    Remove the year, if you use wordpress, it will usually be redirected to the new format. If not, 301 redirect old urls to new ones manually.
     
  10. mangoodi

    mangoodi Jr. VIP Jr. VIP

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    @Banditoseo made a correct point. I would do this only - create a new page and use 301 redirects.
     
  11. W9go

    W9go Jr. VIP Jr. VIP Premium Member

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    redirect it to the new url.
     
  12. seo dean

    seo dean Jr. VIP Jr. VIP

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    Yes do 301 redirect old url to new url as it will not look like outdated for user who click it.
     
  13. pedrovsky

    pedrovsky Newbie

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    I would suggest to remove the year and redirect 301 to the new one.
     
  14. pelangi

    pelangi Regular Member

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    edit that permalinks by remove 2016,
    and make 301 redirect from old permalinks to new one which is without 2016,
     
  15. djp371

    djp371 Elite Member

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    Create a new one, then 301 redirect the old URL to the new one. This will pass the link juice and not getting penalized of duplicate content.
     
  16. iwillnbd

    iwillnbd Regular Member

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    Thanks for the input everyone!
    As suggested by most of you, I've decided to drop the year part from the URLs.

    Since i'm using wordpress, i'll edit the permalink of the page and remove the year.
    Do i have to create a 301 manually after doing this?