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Help Design Our Affiliate Program

Discussion in 'Affiliate Programs' started by Colbey, Feb 22, 2011.

  1. Colbey

    Colbey Newbie

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    Hey All,

    The company I work for is considering offering an affiliate program. They are pretty open to the structure, and I would love to get your opinion on ways of structuring this to be appealing to as many of you as possible.

    First, the initial product: a Free 10 GB online storage account (does desktop sync to cloud, to various devices, and has mobile app clients too).

    Option 1: CPA-type deal. You get $X / signup.

    Option 2: Co-Registration. You get $Y / account created (uses an API call, so it can be built in any site or as an optional check-box within any other program you are running)

    Option 3: Either option 1 or option 2 for initial setup, then a commission % of anyone that converts to a paid plan.

    Question - Option 1: Our site has been converting at between 5 and 7%. At that rate, what would you need the CPA cost to be to make it worthwhile?

    Question - Option 2: I know how smart everyone is here...so, there would have to be some form of validation of email address or an Account Usage stat for anyone that co-registers people. Assuming it requires an email validation, what would $Y have to be to make the co-registration worthwhile?

    Question - Option 3: I know that I prefer recurring affiliate payouts, but what would you prefer here? A one-time fee that is 'larger', or a small monthly recurring income?

    Thanks all.
     
  2. AlfalfaReborn

    AlfalfaReborn Newbie

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    Why not offer all of these options? The more you offer, the greater the chance to attract a wider variety of affiliates.
     
  3. Colbey

    Colbey Newbie

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    Very true - and I think we will likely offer most of them. The limitation right now may be in the integration of all the offerings.

    The co-registration, we are already doing with a few select partners. It is working wonderfully for everyone involved. Right now, we have one person that is getting an 89% opt-in rate.

    It took about an hour to integrate into the site, and they started making money immediately.

    We have another place that is doing the referral pages - and we built a custom landing page for their program. It works great for them too.

    All of these have been close partnerships. I would like to find some good solid partners to test this out, if anyone is interested.

    We could test out a few things - figure out what is working, and of course - get you paid!
     
  4. AlfalfaReborn

    AlfalfaReborn Newbie

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    I'll hit you up on skype.