i.e. keyword like 'keyword city' They obviously will have very low competition, and if you use google keyword tool they have no monthly searches or anything. I just need to rank these #1 because I made a website for work and now my boss gave me a list of keywords that he wants to be #1. So what's the best way to rank these keywords, of course I can't afford to use a product with some huge monthly fee or anything. Also, this isn't a blog type site, so all the keywords basically need to be pointed to the home page if you know what I mean. But I can add articles if I have to. Still this is about backlinks primarily. All help appreciated.