Hello! Where to start with BlackHat ?

Hi there,

I use Social Network mainly for the promotion of music and events. Although I've use social network for a long time and always been intrigued by tools to boost exposure and traffic, and how exactly works Facebook, I never touch this subject closely.

So I'd like to know: where to start?

For example there is "tigerlilyapps" that seem to have an advance interface to manage Facebook pages and probably drives likes.
What are the alternatives or other program?

Also I used few scripts like "invite all" which are no exactly very pro-efficient and pretty limited in use (because of FB restriction), so I'd like to know what tools and strategy can I use (for free or warez...) to drive exposure to my posts, events and pages?

Thanks!