AutomationIsKey
Regular Member
- Jan 25, 2016
- 373
- 324
On Semrush I see this option "Keyword Difficulty", and I have a hard time understanding what it means truly, can anyone please break it down this image?

For the top option here with a 22 KD%, when hovering it gives this statement.
Easy - You will need quality content focused on the keyword’s intent.
I feel like this is pretty loaded, and rather objective because there's not much explaination as to what "Easy" is first and foremost, and secondly, what is defined as "Quality Content" in this case? The keyword has this intention "Intent - Informational" on the semrush. If someone could please properly explain what this means? And how difficult it really is to rank for something like a 22 KD?

For the top option here with a 22 KD%, when hovering it gives this statement.
Easy - You will need quality content focused on the keyword’s intent.
I feel like this is pretty loaded, and rather objective because there's not much explaination as to what "Easy" is first and foremost, and secondly, what is defined as "Quality Content" in this case? The keyword has this intention "Intent - Informational" on the semrush. If someone could please properly explain what this means? And how difficult it really is to rank for something like a 22 KD?